Asst Manager mobile Marketing

Job Description

Reporting to : Manager- mobile marketing We are looking for a dynamic and competent Mobile Marketing Manager to become the eyes and ears of our customers and translate their needs into the worlds best product through innovation. The position will work closely with the Technology, Business Development, Marketing and Operations team to come up with the best features and enhancements for the APP WAP products. This position would act as a key liaison to the Business and the Technology team and work closely with our engineers, business development managers from conception to launch. The ideal candidate will possess excellent people skills, maintains overall responsibility for the successful launch of the products. Build the product strategy and road map in line with companys goals and strategies. Drive a set of cross functional teams (Technology, Marketing, Sales and Operations) through market requirement, product design and placement. Manage the product life cycle from conception through design, build, release, analysis and iteration. Strong quantitative capabilities, and experience using analytics platforms to understand product usability. Stay up- to- date with Mobile marketing trends and potential new channels and strategies, including updates on attribution, Programmatic media buying and social media acquisitions. Work on gathering market intelligence such as competition mapping, assessing market potential on an ongoing basis. Be persistent and professional in pursuit of all product marketing deliverables and documentation. Proven ability to drive large scale products with deep understanding of high collaboration and leadership. An understanding of what makes for good user experience and beautiful design. To support Marketing Manager in planning, implementing, analyzing, developing and optimizing FNP mobile marketing ampaigns. Responsible for driving New User Acquisition and Revenue for FNP via Mobile Marketing. Track and optimize activity to increase the ROI from paid acquisitions through attribution tracking tools. Ensure that all campaigns are planned, tracked and operate towards specific business and growth objectives. Measure and optimize on performance - ROI, retention, engagement etc. Plan and manage the budget to achieve optimum ROI per acquisition. Create and maintain metrics reports to showcase the health of the campaigns. To devise, implement and run innovative campaigns in line with budgets. Manage strong business relationships within the digital ecosystem. Understand and manage dynamics to drive best practices in this function. Job Requirements/ Technical Competencies Avid user of mobile apps. Understands Online Marketing and Sales very well. Demonstrated success by launching a few great product on Mobile applications. High passion for launching a great product. Deep understanding of the mobile eco system with respect to notifications, analytics, design etc. Ability for Right Product design Mix with Aesthetic sense from customers perspective. Data driven individual who ensures that product delivers great customer value. Essential Education, Qualification And Age Any Graduate with 2- 4 years of experience in Mobile Marketing, experience in E- Commerce industry would be an added advantage.Age: 24 to 30 years.Preferred Competencies And Knowledge Mobile Marketing into Ecommerce Industry.Required Behavioral Competencies Good client facing and articulation skills. Good attitude and keen to learn. Must be committed, enthusiastic, innovative and commercially aware. Continuous learning ability Anticipates, reviews and continuously seeks to improve performance. Must be able to work independently under own initiative. Influencing and Convincing skills. High awareness of confidentiality and able to work in a confidential environment. Flexible work approach and able to handle extreme work challenges with respect to time cost. Key Skills Product Strategy, Product Management on Mobile based applications.,

Keyskills :
ife cyclemedia buyingsocial mediaproduct strategyprogrammatic media buyingstatements of work sowproduct designproduct life cycleonline marketingmobile marketing