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Employer Rebranding & HR Policies Manager - FMCG (8-15 yrs)

8.00 to 15.00 Years   Delhi   17 May, 2023
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Brand Manager Job Responsibilities:- Is the brand champion and expert while ensuring brand integrity in all respects.- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).- Contributes to annual brand planning process.- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.- Collaborates with sales team for specific strategies for clients.- Represents the company and provides support as needed at various trade shows and conventions.- Plans and executes events and promotions within fan communities.- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.,

Keyskills :
trade showssocial mediabrand planningtrade marketingconsumer insightsstrategic planningmarketing programsproduct development

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