General Manager-Marketing

Job Description

If you desire to be part of something special, to be part of a winning team, to be part of a fun team winning is fun. We are looking forward to a General Manager Marketing based in Delhi, India. In Eaton, making our work exciting, engaging, meaningful; ensuring safety, health, wellness; and being a model of inclusion & diversity are already embedded in who we are - it s in our values, part of our vision, and our clearly defined aspirational goals. This exciting role offers opportunity to: This position is responsible for overall Electrical Sector
• Managing design, implementation, and management of a range of online & offline communication strategies.
• Compiling , Identify and collect appropriate customer, competitor, market, economic, financial and/or operational data.
• Perform financial, statistical, and qualitative data analysis of markets and competitors. Translate data into executable and effective market and intelligence reports.
• Monitor and control, of channel marketing programs for UPS and Switchgear (PQ/ PD), programs review and ROI analysis; and manage necessary projects to establish or optimize channel management and Electrical Sector-India s go-to-market strategies for its target segments.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
• Coordinates with all functional and support department to meet customer requirements. Drives performance to achieve or exceed financial plans and strategic goals. Leverages resources and motivates personnel to create high performance culture.
• Developing Annual Marketing Profit Plan(Profit Plan) and 5 year Start Plan basis the Business objectives. Quarterly Tactical plan development and RoI tracking of each tactic
• Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
• Coordinate with the sales team and other departments to produce effective strategies for creating and managing marketing materials and collateral in line with brand direction
• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.
• Provides market and competitive insights through presentations and reports to the Executive Leadership Team and various internal management teams to allow effective strategic and tactical decision-making and implementation.
• Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data mining and financial modeling and analysis.
• Craft and send regular newsletters with company updates
• Delegating tasks and set deadlines for the support team
• Leads development/ deployment of Power Advantage Partnership Program (PAPP) for PQ business and the Channel Advantage Program (CAP) for the PD business with overall achievement of annual revenue targets for the Premium, Authorized and Registered Partner categories
• Enables overall sales target achievement for ES-India, market share growth, channel marketing budget, and channel competency building.
• Plans yearly channel marketing activity calendar, secures and manages the budget, co-works w/ Marcom team and sales team to effectively execute programs, reviews the results of programs, analyze ROI, and provides constructive optimization proposal/report to key stakeholders.
• Leads the efforts to build Strategic Alliance partnerships - initiates, builds, operates, optimizes, terminates to strengthen Eaton s industry influence and drive sales.
QualificationsRequirement:
• B.E. in Electrical & Electronics + MBA
• 15 - 20 years experience in field channel sales/marketing/operation
• Electrical Products & Digital Solutions knowledge, Data analytics
• Electrical product and technical knowledge preferable
• Strategic thinking & planning capability, Understanding big picture, strong execution capabilities
• Paperwork capability in proposal, report, guideline, etc
• Strong analytical and Analysis capabilities
• Good organization awareness to work under matrix organization structure
• Cross function team work experience and skills
• Project management knowledge, skills and practice experience
Yes! Because you are the one we are looking for, we hope to hear from you now!#LI-AB1What you will get from usEaton s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It s where bold, bright professionals like you can reach your full potential and where you can help us reach ours. Eaton s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees.We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we as individuals and as a company are stronger.We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody.We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicants race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.Job: Marketing Region: Asia Pacific Organization: PQD India Job Level: Team Leader/Supervisor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position : Yes Hybrid Does this position offer relocation : Relocation from within hiring country only Travel: Yes, 25 % of the Time ,

Keyskills :
carbon emissionspower managementdata mininghuman rightsdata analysismarketing budgetmarket shareboard of directors