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Head BTL

8.00 to 13.00 Years   Delhi   04 Nov, 2019
Stanza Living
Job LocationDelhi
EducationNot Mentioned
SalaryRs 24 - 36 Lakh/Yr
IndustryReal Estate
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

  • Conceptualizing, ideating, developing and executing the BTL Marketing strategy of the Brand to achieve defined business objectives (KPIs)
  • Work closely with the Sales & Marketing team to ensure that Trade Marketing & BTL Strategies are aligned with marketing objectives and sales revenue targets
  • Managing Brand communication for BTL activations w.r.t organizations core services aligned with corporate Brand strategy
  • Ensuring the proper development, execution and bench-marking of all Trade and BTL Programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand
  • Leading trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
  • Designing & implementing BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.
  • Implementing and evaluating both trade and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of trade and consumer participation
  • Creating and maintaining the trade marketing calendar of activities and special promotions in coordination with both the Sales & Marketing team.
  • Implementing and tracking Trade Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility and Brand Awareness
  • Identifying and developing necessary Point of Sales tools to increase brand presence, market share and improve trade and customer satisfaction
  • Monitoring and evaluating Field Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed
  • Analyzing brand sell through results by channel and make recommendations to increase sales
  • Interacting with internal & external stakeholders to ensure execution as per the defined guidelines.
  • Coordinating with the digital marketing team to ensure Trade Marketing and BTL Point of Sale Promotion Activity and Display promoted online on social media
    • ,

    Keyskills :
    returnoninvestment marketshare trademarketing fieldmarketing btlactivations digitalmarketing marketingstrategy marketingprograms brandcommunication marketinginitiatives btl sales brand design business strategy marketing campaigns investm

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