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Interesting Opportunity Industrybuying.com - Manager ...

4.00 to 8.00 Years   Delhi   14 Dec, 2023
Industrybuyingcom
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryExport-Import / Trading
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Performance Marketing ManagerIndustrybuying is transforming the B2B landscape and shaping the future of B2B e-commerce in India. Were on a mission to make this segment highly accessible to all, backed by tech superpowers & a wide range of products on offer. To accomplish this, were looking for a seasoned Performance Marketing professional to spearhead our growth marketing initiatives - enhance, accelerate and align marketing function with the companys growth Manage and optimize critical campaigns/accounts in performance campaign across Google Ads , which includes all types of campaigns majorly shopping, DSA, GDN, brand and app campaigns.Handle Facebook and other major social media platforms (paid part). Responsible for setting the overall organization-wide Performance Marketing and Acquisition-Strategy, including planning, budgeting, reporting and execution across paid biddable & RTB/other digital channels like Google, FB and social media platforms. Research and implement. new ideas/features/strategies in a systematic manner. Carry out experiments and reporting results and insights. Create highly engaging ad copies and relentlessly testing them. Implement scripts and rules to take care of tasks which can be automated diligently. Analyse data to make informed marketing decisions. Coordinate with the tech team to ensure all types of integration between performance platforms. inhouse modules plus all analytics tools like JA and firebase. Work with the Design and Content Team to develop Creatives in order to optimize Marketing Campaigns. Focus on increasing the budget on a monthly basis.Ideal Candidate Profile 4 years of proven expertise in managing and optimizing large and complex Google Ads search campaigns end-to-end, with at least 80% of time dedicated to Google Ads. In depth knowledge of app marketing. In-depth understanding and experience in using more advanced Google Ads features/capabilities beyond just standard search ads. Proficient in carrying out quick analyses to figure out whats going wrong and how to fix issues. A/B testing, carrying out experiments and deriving insights from them should be second nature to you. Highly proactive in terms of researching new features/strategies and coming up with suitable recommendations. Excellent project management skills - ensuring all action items are on track. Well-versed in performance marketing, conversion, and online customer acquisition Experience with website analytics tools (e.g., Google Analytics, firewall and JA) Good data handling skills- excel, sql. Tier i-ii B.Tech or MBA preferred Prior e-commerce experience preferred(ref:iimjobs.com,

Keyskills :
Social Media MarketingCampaign ManagementBudgetingData AnalysisProject ManagementConversion OptimizationExcelSQLPerformance MarketingGoogle AdsOnline Customer Acquisition

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