Lead - Performance Marketing - Internet/Online

5.00 to 7.00 Years Delhi 12 Jun, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Banking / Financial Services
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

- Being responsible for the lead acquisition pipeline and setup - including monitoring and optimizing our performance marketing campaigns on Google, Linkedin, Facebook, Instagram, YouTube, and WhatsApp.- Owning mid- and bottom-of-funnel cross-channel nurturing via paid ads to drive conversions; building custom audiences and monitoring website tracking to grow our retargeting base- Identifying new opportunities and new performance marketing channels to test and validate as potential Lead sources- Evaluating the performance of ongoing campaigns based on KPIs and creating reports on GA4, Google Data Studio (CPC, CPL, ROAS, CAC: LTV, Cohorts, etc.)- Collaborating with our Sales Ops team on form tracking and lead prospecting strategy- Working closely with our designers and copywriters to deliver best-in-class ad creatives, ad copies, and landing pages- Researching current trends and developments in B2B marketing and bringing your own ideas into daily work processes and new projects- You would be end-to-end responsible for running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives.- Work with cross-functional teams (Product, Customer Services, Pre-Sales) to establish growth strategies to support our revenue goals.Responsibilities:- 5+ years of Performance Marketing experience.- Should have gained experience with scaling performance marketing programs across different countries and geographies.- Hold experience in Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, Linkedin Ads, Google Analytics, Google Tag Manager, and Google Data Studio.,

Keyskills :
identifying new opportunitiesmarketing campaignsb2bgoogle tag managergoogle analytics

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Lead - Performance Marketing - Internet/Online

Job Description

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