Manager - Marketing/Brand Manager

Job Description

Job descriptionBrief Role : Brand/ product Marketing Manager - Mobility (smartphones)Job DescriptionYou should be comfortable owning your projects and have a learner- focused mindset in a rapidly changing environment. You have a propensity to take action, learn from your mistakes, and bring a wealth of knowledge to the product marketing team.You have an ability to build strong relationships with both internal and external stakeholders with excellent interpersonal skills, even better if you can do it with a sense of humor and a smile. Strong interest in storytelling and business strategy (important in all aspects of marketing)Bonus: Experience or an interest in mobility/ devices sectorRESPONSIBILITIES1. Understanding & defining the brand identity & aligning all the brand plans2. Coordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand in keeping with the above identity3. Planning & Execution of Product Marketing (ATL & Product Packaging)Quarterly/ Monthly Product Marketing Plan Preparation - A&P Plan, TG, Positioning & Key USPsSuccessful preparation of Product Packaging related articles for range products & new launchesSuccessful preparation of TVC, Audio, Demo videos, POSM & Other marketing collateralsPublish monthly marketing plan & manage delivery within the A&P budgetReview the marketing effort Vs revenue impact & suggest corrective measures4. Sales Promotion (Retail & Trade Marketing)Trade Marketing related events organisation- Dealer meets, sales meets, PR eventsConduct end- to- end Retail Promotion Activities - Visual Merchandising, Retail Storming etc.Successful implementation of Shop Front Branding, GSB, SIS, POSM & Other marketing collaterals through agencies5. Product Promotion (Brand Activations)Planning & Organising Consumer Front Brand Activation events - Mall, Road Shows, College Events, Youth EventsSuccessful preparation of articles for events6. Digital MarketingPlan and execute all web, SEO/ SEM, marketing database, email, social media, ORM and display advertising campaignsDrive Online Reputation Management along with different functions through social media listening.Design, build and maintain our social media presence through various Digital Creative & Media AgenciesMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBuild Panasonic Smartphones Consumer Communities for target marketing & crowd- led campaignsPlan, execute, and measure experiments and conversion tests.Salary: Not Disclosed by RecruiterIndustry:Consumer Electronics / Appliances / DurablesFunctional Area:Marketing , Advertising , MR , PR , Media PlanningRole Category:MarketingRole:Product/ Brand ManagerDesired Candidate ProfileEducation-UG: B.Tech/ B.E. - Any Specialization, B.A - Any Specialization, BCA - ComputersPG:MBA/ PGDM - Marketing, MCA - ComputersDoctorate:Doctorate Not RequiredREQUIREMENTSB.Tech./ BCA/ MCA/ BA Hons along with an MBA degree in marketing related field from a reputed B SchoolProven working experience in Product Marketing, especially on mobility related brands/ conceptsHighly creative with experience in identifying target audiences and devising TVC/ Print/ digital campaigns that engage, inform and motivateWorking knowledge of ad serving toolsExperience in setting up and optimizing Google Adwords campaignsStrong analytical skills and data- driven thinkingUp- to- date with the latest trends and best practices in Product Marketing, Mobility Business, online marketing and measurementTARGET APPLICANTMale or Female candidate with 5 to 8 years of experience in product marketing as main responsibilityWorking with Tier- 1 Creative Agency or Marketing Agency or Smartphones Brands like Lenovo, Samsung, HTC, Sony etc.

Keyskills :
social media marketingdigital marketingsem