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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Media / Dotcom / Entertainment |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Delivering measurable improvements to the onsite customer journey and experience, site structure and product performance.Online Sales through right strategies like up selling, Cross selling etc. turning into growth in Sales numbers.Responsible for Increase in ATV- Average Ticket Value.Survey Users to Understand their Needs.Execute A/ B & multi-Variate testing and other Optimization strategies.Driving the adoption of UX best practice and lead improvements aimed at achieving optimal conversion rates and maximizing demand and profit.Contribute towards Web Analytics.He would have to work with the respective teams to ensure right Product & Pricing mix to drive revenue.Online Customer Engagement, Brand Management & Promotions.Assist in drafting both creative and contextual communication for marketing activities.Job Requirements/ Technical CompetenciesDevelop and execute conversion optimization strategy with a goal of doubling the conversion rate and revenue lift.Optimizing funnels to increase the enquiries, which helps to close the inbound leads.Using various Tools to achieve the CRO goals Optimizely, Hotjar, google analytics, etc.Initial progress involving user analysis through Heatmap, Scroll map, formanalysis, funnel optimization, etc.Work to improve and progress the optimization processes, tools, and strategies to increase the conversion rate in key pages like Product pages, Signup pages etc.Effectively partner with marketing team, Technology, the UX and design team, to achieve revenue goals.Develop hypotheses, testing roadmaps and reports for A/ B and Multivariate tests using Optimizely.Designing A/ B and multivariate tests (plan, execute, analyze and follow up)Essential Education, Qualification And AgeAny Graduate with 4-6 years of experience into Online Sales & Conversion Optimization experience in E-Commerce industry would be an added advantage.Age: 26 to 32 years.Preferred Competencies And KnowledgeSpecific knowledge: Online Sales & Conversion Specialist.Required Behavioral CompetenciesLeadership.Multitasking.Good attitude and keen to learn.Must be committed, enthusiastic, innovative and commercially aware.Continuous learning ability Anticipates, reviews and continuously seeks to improve performance.Must be able to work independently under own initiative and lead a team.Influencing & Convincing skills.High awareness of confidentiality and able to work in a confidential environment.Able to understand the bigger picture, but managing the detail to achieve this.Flexible work approach and able to handle extreme work challenges with respect to time & cost.Change management.Logical & Analytical Thinking.Key SkillsUser behavior analysisHeatmap, Scroll mapLanding Page OptimizationWeb AnalyticsA/ B Testing, Button Color testing, CTA text, USP statement of each and every pages, etc.Right Product & Pricing MixGoogle AdWordsDigital MarketingOnline Sales.Upselling & Cross Selling ,
Keyskills :
onlinesales crossselling brandmanagement googleanalytics customerengagement cro sales seranalysis conversionrate funneloptimization optimizationstrategies conversionoptimization map cta brand tests col