Marketing Events Coordinator

Job Description

We re looking for an Event Marketing Coordinator with a track record of creating results through product-led event marketing programs; deep empathy and partnership with sales organizations; and an appreciation for the practice of design. In this role, you will be responsible for supporting a multi-channel demand generation strategy to support sales by leveraging events and webinars to generate MQLs, demo requests, and opportunities. You ll use data and insights to execute more integrated and high performing campaigns in partnership with the demand generation team.About the Team:The Demand Generation Team at InVision is responsible for supporting our global sales organization by driving performance and efficiency across all marketing channels; including webinars, field events, and digital campaigns. The team is tasked with leveraging the channels above to drive pipeline, opportunity creation, and integrated campaigns that support our wider sales organization. This role will focus predominantly on the creation and execution of Events and Webinars which highlight industry thought leadership, trending themes and topics related to digital product design, and workshops which leverage and amplify InVision products. This role reports into the Head of Events on the Demand Generation team.This is the perfect opportunity for someone who has an affinity for creating demand driven events and an obsession with results-oriented marketing programs. The ideal candidate will have an expertise in generating pipeline through strategic planning, by way of their stellar instincts, keen attention to details and data, and a goal-oriented character.What you ll do:

• 3-5 years of experience in B2B field marketing or event management with experience hosting virtual events
• Experience with B2B marketing campaigns that are tied to sales performance outcomes
• Support cross-functional team projects to spearhead complex marketing problems through the events and webinars channel
• Comfortable working autonomously; this role will require an entrepreneurial work ethic in a distributed work environment
• Excellent communicator with experience in customer service and field marketing
• Naturally collaborative - loves working cross-functionally and developing relationships with teammates

What you ll bring:

• Support the Event Marketing team with planning, programming, and execution from a strategic lens to support Demand Generation team KPIs, OKRs, and overall program experience and results
• Develop data-driven marketing strategies in partnership with Demand Generation and sales team team to drive attendance for events that successfully engage prospects, customers, and ultimately generate and accelerate pipeline and opportunities
• Complete post event reports and follow ups with data-driven analysis including attendee and speaker feedback, campaign metrics, and recommendations for future improvements
• Coordinate all logistical and operational tasks related to event and webinar programs, overseeing speaker relations, external communications, and internal project management
• Assist with the development of program narrative to encompass a more strategic and integrated approach that drives demand
• Identify, evaluate and execute opportunities for lead generation through third party event sponsorship

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Keyskills :
fortune 100b2b marketingvirtual eventsmusic makingglobal salesequal employment opportunitylead generationfield marketingproduct design