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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Sales / BDMarketing / Communication |
| EmploymentType | Full-time |
Major responsibilities Developing knowledge of consumersrsquo attitudes and behaviours Assessing and interpreting market research Initiating and exploiting research on the category Developing a vision of the future Defining and understanding the market category and segments Analysing competitor intelligence Creating long term strategies for each market category Constructing the brand strategy Formulating the pricing strategy Tactical consumer pricing and marketing activities Maintaining , implementing and developing marketing support systems Providing consumer advice and support Identifying and analysing best practice Documenting and communicating best practice Supporting implementation Creating networks and learning Searching for innovative brand communication Understanding how consumers assimilate the media Encouraging innovative media activities Exhibitions / Road shows / Trainings / Demonstrations In-charge of Content Team Template creation for PXL & Karizma Closely working with the Product & Sales Team and fulfilling their requirements Taking care of the visualization aspect of Creatives In-charge of Print Production In-house production - for eg. Pamphlets , brochures , letter heads etc. In-charge of Exhibitions , Road-shows , Dealer Meets and other events National exhibitions and road-shows International exhibitions and road-shows Vendor development Costing and budgeting Responsible for all the activities connected to exhibitions and road-shows. In other words , acting as one point contact Content Writing Videography Special - Monthly magazine circulated to videographers and photographers across India Content for the brochures , pamphlets with the help of technical experts who are in-house Press & Media Responsible for press releases in the leading dailies Arranging for press conferences / press meets Website & other means of digital media Responsible for the look and feel of the website The content of the website Uploading marketing initiatives on various digital modes of communication Training and Development Team training
Keyskills :
marketing advertising sales dobecreativesuite winningothersover digitalmedia marketingsupport printproduction brandmanagement pressreleases businessdevelopment roadshows