Marketing Manager - CPG/FMCG

8.00 to 10.00 Years Delhi 27 Jun, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Consumer Durables / Electronics
Functional Area	General / Other Software
EmploymentType	Full-time

Job Description

The incumbent should be an MBA from Premiere institute from 2012 / 2013 passout batch. She should have Brand Management experience in FMCG / Foods Companies.The incumbent will be overall responsible for end to end Brand Management including :- Annual business objectives with regard to market share, sales and volumes for brand- Brand equity scores- Develop and Implement local brand & portfolio strategies in lines with the brand strategy- Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stake holders to achieve the plan.- Develop and implement brand promotional activities across various touchpoints.- Effective and optimum utilization of brand budgets- Constantly monitor competitors brand strategy and pricing, share the inputs for maintaining competitive advantage.- Understand and develop consumer behavior and identify insights and trends with respect to the brand. Translate the key findings to formulate strategies and implement the same- Brand P&L and channel strategy, and put the strategy in action- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning.- Identify and benchmark best practices in communication strategies.- Interface with the brand owners, brand ambassador and opinion leaders for various activities.- Drive external associates/partners to achieve higher performance for the brand- Leverage digital media initiatives to further strengthen the brand activation.- Develop and source/ replicate merchandising material and promotional material- Deep understanding on media, with regard to planning and buying- Identify and deploy best practices for improved promotional activities.- Translate global brand strategy into local brand ATL, activation & promotion strategy.- Complete ownership of new promotional ideas and activities to achieve competitive advantage.- Explore on the ground initiatives and innovations in lines with strategic objectives- Understanding of printing, POS material development- Plan new product development, packaging etc through consumer insights derived from market research, competitive mapping and other market intelligence.- Understand the consumer and shopper behaviour to identify trends in the brand.- Use the above insights and develops strategy to address market needs,

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementnew product developmentbrand equitymarket sharepos materialdigital media

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Marketing Manager - CPG/FMCG

Job Description

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