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Product Marketing Executive

3.00 to 6.00 Years   Delhi   08 Feb, 2024
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaPharmacist / Medical Representative
EmploymentTypeFull-time

Job Description

    • Providing training, product knowledge, direction to the field sales team to ensure that they are well equipped with scientific and communication skills both.
    • Product Manager has to work with cross-functional teams like medical affairs, learning and development team, R & D team (Research & Development) in the process.
    • Developing brand plans/strategies for the product range along with market penetration strategy along with market research and competitor analysis.
    • SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
    • Creating brand inputs for promotion like Visual Aids, LBL, Newsletter, flipcharts, or digital campaigns like website or app launch or webinar series, etc.
    • Conducting meetings, scientific symposia, CMEs, conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
    • Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
    • Product forecasting, New product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.
    • Lead product marketing content development
    • Outline product marketing deployment timelines
    • Educate other departments on current product messaging
    • Manage teams product marketing campaigns
    • Craft [Company X]s product storytelling vision and voice
    • Negotiate budgets to execute our product marketing vision at scale

Keyskills :
marketinggeneralassistantexecutive

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