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Senior Manager - Brand Marketing & Campaigns

4.00 to 9.00 Years   Delhi   01 Feb, 2023
SearchEnds
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Marketing Senior Manager Brand and Campaigns- Analyze brand positioning and consumer insights- Shape and communicate the vision and mission behind the company-wide program- Translate brand elements into plans and go-to-market strategies- Lead creative development to motivate the target audience to get inspired and take action - Conceptualize campaigns with an end-to-end execution in mind- Establish performance specifications, cost and price parameters, market applications and sales estimates- Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Monitor market trends, research consumer markets and competitors activities- Oversee new and ongoing marketing and advertising activities- Manages all marketing programs around key campaigns, which includes social, advertising, print, promotions- Strategize and continuously improvise the existing campaigns to deliver more. Drive innovation in communication and execution - Manage and execute the integrated communication plan based on marketing guidelines and business objectives. - Lead engagement initiatives across markets and personas: digital and physical events, programs and drive MAU (monthly active users) target achievement.- Manage the offline and online branding activities in rural and metros- Lead generation through online and offline source mediums; funnel construct and nurturing and sales enablement and support for enterprise sales requirement - Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, drive spend optimization. Qualifications:- Post-Graduation in Marketing (or other similar Marketing education) - 8+ years of experience in conceptualizing and executing Integrated Marketing campaigns- Preferred experience - Managing a brand at a corporate level along with a prior experience of working with an advertising agency- Ability to work in a fast-paced, high pressure, and confidential environment - Excellent verbal, presentation and written communication skills - Open to change and must embrace the concept of continuous improvement - Strong interpersonal and social skills resulting in the ability to guide and inspire teams - High EQ, global mindset, action oriented, precise, reliable - Willing to work in a multifunctional team and able to work with other global teams - Proactive, ambitious, willing to learn, open, flexible, passionate about marketing,

Keyskills :
financesalesltdmisaccountancyglobal teamshigh pressurelead generationonline brandingaction orientedtarget audiencesales enablement

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