Senior Media Planning Director

Job Description

About EssenceEssence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, LOr al, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.About the roleThe Senior Media Planning Director is responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. The Senior Media Director will also have responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brands overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the media space and available media research.This role represents a marked progression in Media Planning capability depth and breadth, and therefore,based on the skills, knowledge, and experience required and the complexity and size of a given campaign.Some of the things we d like you to do:

• Support Vice President in resource management by managing tasks in the pods
• Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis, across all digital inventory (from search to video) for the campaigns within their scope
• Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
• Development multiple case studies throughout the course of the year to be leveraged in internal training/on-boarding as well as in new business
• Accountable for the completion of and adherence to Campaign Analysts Plans
• Responsible for the quality of reporting and insights within assigned campaigns.
• Host client 1-1 meetings and sync-ups
• Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
• Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Quarterly business review, Learning Agenda, Platform Evaluations)
• Identify new vendors/partners while maintaining a POV on them
• Drives how syndicated and first party data is used within the campaign lifecycle
• Support global alignment and collaboration at the Client Pod level
• Ensure successful onboarding of new Essentials by creating onboarding plans

A bit about yourself:

• At least 14 years experience in the Digital Media or Advertising field
• Solid understanding of media concepts/terms, creative and budget requirements
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Ability to forecast outcomes of brand/DR campaigns and manage spend
• Experience with Media Research Tools (Comscore, GWI, TGI, YouGov) Preferred
• Strong written and verbal communication skills including the desire to progress
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment.

What you can expect from Essence:Essence s mission is to make advertising more valuable to the world. We do this by employing the world s very best talent to solve some of the toughest challenges of today s digital marketing landscape. It s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.,

Keyskills :
case studiesdigital mediaresource managementmedia researchproblem solvingdigital marketingtactical planningmedia strategytactical planscommunication skillsmedia planning