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Software Quality Assurance Manager

4.00 to 8.00 Years   Delhi   27 Jun, 2023
Orcapod Consulting Services Pvt Ltd
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Job descriptionResponsibilities:
    • Design, develop and deploy customer-centric digital strategy and go-to-market plan for flagship SaaS products along with existing VEST desktop products.
    • Review existing systems and create strategic and tactical roadmap for digital marketing.
    • Conceptualize and design campaigns to spread brand awareness, enhance customer experience, drive revenue and maximize efficiencies.
    • Create and execute digital marketing programs for web, social media, email marketing, content marketing, blogs, SEO/SEM, and digital ad management.
    • Develop frameworks to measure site traffic, evaluate digital channels and optimize marketing campaigns regularly.
    • Monitor and analyze the effectiveness of marketing content and provide analytical reporting and insights of campaigns to stakeholders.
    • Test and optimize user experience across the marketing funnel.
    • Establish internal and external communication channels and build an online community.
    • Collaborate with business stakeholders, product management, engineering, and third-party vendors to meet business and customer needs.
    • Provide thought leadership and streamline digital marketing processes.
    • Stay abreast with industry trends and be our in-house expert in marketing and analytics.
    Requirements:
    • Proven working experience in digital marketing, preferably for B2B companies.
    • 4-5 years of relevant experience in managing digital marketing programs and running digital campaigns.
    • Demonstrable experience leading and managing SEO/SEM, social media marketing, email marketing and display advertising campaigns.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
    • Excellent written and verbal communication and presentation skills.
    • Should be able to analyze, optimize and leverage analytics tools such as, Google Analytics.
    • Educational background: Candidates graduated from a reputed institute with relevant post-graduation will be given suitable credit.
    Work Environment
    • We have a strong culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment. We do not tolerate any form of discrimination.
    • We at VEST always try to foster an environment that values and respects all individual s strength, perspectives, ideas and ability to meet the needs of our customers globally.
    • Talented and supportive peers who value your contributions and drive your learning.
    • Challenging opportunities: Learning happens outside the comfort zone and that is where our team likes to be always pushing the boundaries and growing personally and professionally.
    • Transparency: an open, honest, and direct communication with co-workers, seniors and even all our senior management is approachable.

Keyskills :
product managementsem

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