Specialist - Email Marketing

2.00 to 4.00 Years Delhi 16 Mar, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Retail
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

- Create email marketing campaigns to promote both products or services- End to end ownership of email marketing strategy - email calendar & strategy planning, discount strategy, creation, execution, tracking, reporting of email marketing campaigns including bounce logs.- Troubleshoot and collaborate to find solutions to deliverability issues as they arise- Manage customer database with various segments and relevant attributes and make sure that email lists are up-to-date with valid email addresses.- Ensure IP addresses are warmed up and domain reputation remain in the good slab- Monitor overall deliverability rates across all users and IPs - responsible for open/click/bounce rates and ROI- Maintain relationships with ISP and other email providers- Build a connection on social networking sites or various input forms for lead generation- Ensure prompt and accurate communication via email to minimize unsubscribes- Co-ordinate between creative designer and content writer to finalize mobile-friendly campaigns- Plan email personalization to the deepest levels to maximize customer LTV and experience.- Plan the customer journey, customer lifecycle, understanding customer behavior and executing campaigns /engagement programs to improve retention- Understand different customer cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought etc. ) and behavior across platforms- research and implement new methods of abuse detection, prevention and spam controllingDesired Candidate Profile :- 2-4 years experience in Email Marketing strategy planning and execution - Proven track record of running successful email marketing campaigns for eCommerce platforms to promote both products and services.- Advanced proficiency in Emailing Tools.,

Keyskills :
email listsemail marketingmarketing strategy

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Specialist - Email Marketing

Job Description

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