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Area Sales Manager

10.00 to 15.00 Years   Ghaziabad   20 Oct, 2022
Talent Corner HR Services Pvt Ltd
Job LocationGhaziabad
EducationNot Mentioned
SalaryRs 6 - 8 Lakh/Yr
IndustryFMCG / F&B
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    To generate sales by ensuring effective coverage of the existing O/L of the beats & continuously updating the list with new O/L as per the requirement of the organization.
    • The ASM is required to analyze the performance within his territory on a regular basis, evaluate the potential within the territory and ensure that the coverage by the TSIs is wide & exhaustive.
    • He is required to identify distribution points, whole sale dealers & appoint sales executives in consultation with the superior to ensure wider coverage, including suburbs, rural areas & out station areas.
    • The ASM is required to influence sales team to convert non-buying retailers to buying retails. He is also required to ensure that there is a brand presence for all the brands in the classified outlets (Key Accounts - retail & whole sale ).
    • He is required to ensure the visibility at the outlets against competition (shelf space).
    1. a) Ensure timely payments stock order/clearing of credit
    2. b) Timely submission of debit notes with relevant documents
    3. c) Timely disbursements of market offers
    5. C) Development
    • To lead & motivate the front end sales team and the channel partners.
    • The ASM is required to continuously upgrade & build the knowledge base of the TSIs & the channel partners by sharing informations on the various activities initiated by the company in the market and by sharing information on the competition.
    • Build the Tea Brand Portfolio in his specific territory
    1. D) Execution
    • To generate sales by executing & coordinating various field level activities at retail & wholesale level. The ASM is required to prepare monthly/annual plan for sales targets, based on which he is required to plan & budget the advertising and promotional inputs required. Some of the marketing inputs would be expenses on point of sales materials, trade schemes, model shops, dealer boards, wall paintings etc. for his territory.

Keyskills :
distribution managementdistribution handlingbrand promotion

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