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AM Digital Specialist

4.00 to 6.00 Years   Gurugram   08 May, 2020
Fitpass
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustrySports / Fitness
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Purpose Overall Relevance for the Organization

Coordinate and Implement the Digital Brand Strategy ensuring excellence in execution and consistent deployment of brand marketing plans across digital and social media.

Key Responsibilities

  • Implement digital social media marketing plans as per the defined strategies and ensure flawless execution
  • Drive social media strategy for Reebok India s owned social channels
  • Work closely with the agency on a day-to-day basis to ensure optimization of the campaigns both from an audience as well as creative optimization stand point.
  • Ensure delivery of agreed campaign KPI s which are in line with or exceeds industry standards.
  • Build audience intelligence and work on creatives to leverage moments
  • Create and enhance cross department, Creative Media Agency relationships that drive them to deliver exceptional performance with best effective ROI
  • Ensure proper tracking and ad viewability of the campaigns
  • Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines.
  • Implement timely roll-out of tactical campaigns to enhance the consumer reach and engagement.
  • Influencer management
  • Digital creative development
KPI s
  • Execution excellence in digital and social media campaigns
  • Campaign Optimization to increase efficiencies of delivery
  • Digital Social traction consumer engagement
  • Managing vendor bills and on time payments to partners
Key Relationships
  • Brand Activation Managers
  • Creative Media Agencies
  • NTP Finance Team
  • Other external Agencies
Knowledge, Skills and Abilities:
  • Solid understanding of the Digital Media planning processes including benchmarking Plans, media costs, consumer segmentation consumer journey and new media trends.
  • Should have working knowledge of all digital media and social media tools like ComScore, GA, Double Click, Facebook ad manager, Radian 6, Sysomos, etc.
  • Good understanding of the creative development process, should be able to guide creative development basis performance and drive channel specific creatives
  • Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
Requisite Education and Experience / Minimum Qualifications:
  • Post Graduate in Management a minimum of 4-6 years equivalent professional experience in Digital media. 2-3 years digital agency experience is a plus.
  • Candidates with a flair for content creation and community building, willingness to try new things and technologies.
  • Perfect candidate will have interest in Sports, an active participant or would have represented school/college in the field on play.
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Keyskills :
adobestreamline advertising assetmanagement brandmanagement socialmediamarketing mediatools socialmedia digitalmedia windowsmedia mediaplanning brandstrategy mediastrategy mediaagencies digitalagency creativemedia brandmarketing mediamarke

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