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Apply for Shopper Marketing Manager - FMCG

8.00 to 12.00 Years   Gurugram   24 Mar, 2023
Michael Page
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Industry - FMCG / Foods / BeverageCategory - Sales & Marketing Skills - Shopper Marketing Manager - FMCG - GurgaonJob Type - Permanent Job Description - In this role, youll provide consumer insights that provides the business with in-depth understanding of market dynamics and consumer needs/wants/insights in order to identify key trends and opportunities for profitable brand growth.Client DetailsOur client is a well-known brand in the FMCG Industry with strong brands and national presence. They are looking for a shopper marketing manager , this role will be based out of Gurgaon.DescriptionThe Key responsibilities of the role are - Collaborating cross functionally on innovative Proof of Concepts answering business questions using innovative data science approaches - Sharing key learnings of research or analysis & reassuring that the information flows appropriately and freely within markets- Identifying and working on high-impact business problems and develops viable solutions through data analysis, predictive modelling, and advanced analytics techniques- Leading cross-functional projects using basic data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimisation opportunities- Tracking performance with standardised metrics & reporting routines to assess effectiveness of on-going strategies relative to desired business results- Running optimisation and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix ModellingProfileOur ideal candidate would have the following attributes - Must possess at least 8 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry- Must be incredibly passionate about data, possess a proven record of transforming raw data into analytic insight- Should have experience with data visualisation tools like Tableau and/or Microsoft BI as well as MS Word, PowerPoint, Excel, Basic level in SPSS, R or Python is preferred- Must possess the ability to analyse quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources- The ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilising storytelling techniques to communicate a clear, compelling and cohesive shopper story is idealJob OfferAn excellent opportunity for work in a large organisation with strong brands and a high performance and learning atmosphere. This role will strongly influence the business and marketing decisions of the company by supporting and helping to institutionalise a data-driven analysis culture.To apply online please click the Apply button below. For a confidential discussion about this role please contact Ujjwal Singh on +91 hidden_mobile Contact - Ujjwal Singh - +91 hidden_mobile The Apply Button will redirect you to website. Please apply there as well.This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementdata sciencedata analysisdata modeling

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