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Associate Director - Marketing - Building Material Business

15.00 to 20.00 Years   Gurugram   03 Feb, 2023
Xperia Executive Search LLP
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Candidates from the building material space will be preferred - diversity (lady) candidates only Position Title: Associate Director Marketing Location: Gurgaon Reports to: Director - Sales & Marketing Objective of this role: To contribute in business growth through different marketing activities which are aligned with business expectation and supporting stakeholders towards common goal of the organization Roles and Responsibilities:- Actively participating in Annual Operating Plan (AOP)- Developing marketing plans and strategies to help establish the brand- Designing and implementing branding, positioning and pricing strategies.- Crafting and executing digital, advertising, communication and creative strategies.- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).- Analyzing consumer behaviour and determining customer needs and preferences.- Develop & Execute Marketing Strategy- Long Range Strategic Planning (LRP) - 5-year strategic plan development including Distribution Strategy, Marketing Strategy, Product Strategy, Supply Chain Strategy & People Strategy- Product Marketing & Development - Portfolio & Product Lifecycle Management - Marketing Communication - Integrated Marketing Campaigns (ATL, BTL, Digital & PR) working with External Agencies (Advertising, BTL, Event, PR & Media)- Pricing (Strategy, Benchmarking, Analysis, Execution)- Market Research & Competitive Intelligence- Strategizing Sales Promotion & Trade Marketing (Mechanic Loyalty Program, Channel Schemes, Rebate Programs, Trade Promotions, Influencer Management Program)- Identifying opportunities to reach new market segments and expand market share.- Monitoring competition and industry trends.- Training & People Development Personal and Professional Traits - Team Player - Strong stakeholder management - Good written and verbal communication skills - Customer focused attitude- Strategic thinking mindset- Analytical skills - Negotiation skills - Good understanding and working proficiency on MS office tools - Influencing skills Desirable Values - Menschlichkeit (Humanity)- Partnership- Commitment- Entrepreneurial Spirit Qualifications and Experience - Preferable Engineering and Masters in Marketing Management with 15+ years of experience in managing distribution channels, indoor-outdoor brand campaigns.,

Keyskills :
financeadvisorycompliancereportingcustomer relationsms office toolsmanaging distribution channelsms office

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