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Brand Manager - FMCG

7.00 to 10.00 Years   Gurugram   24 Mar, 2023
Michael Page
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    This role is to develop and deliver local implementation of the Global positioning for the brand along with driving sustainable brand growth, brand awareness, equity, consumer engagement and brand profitability through ATL, disruptive and engaging consumer and channel program.Client Details :Our client is well know Brand and organisation and has global presence. They are looking for a Brand Manager for one on their leading Brands , this role is based out of Gurgaon.Description :The key responsibilities are:- Deliver Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity to ensure effective utilisation of A&P.- Create and deliver brand ideas through a 360 approach through the line ATL, on ground properties and Influence Programs to deliver brand awareness and preference- Research and consumer led approach to deliver clear priorities and objectives- Lead effective development and implementation of Brand Strategy, Brand extension, priorities, annual marketing plans to build brand positioning and gain market share- Design and execute strong off trade and on trade tool kits along with innovative PR strategies to result in Omni channel campaigns in collaboration with Sales teams to deliver locally aligned brand executions- Lead and own Banquet/large consumption occasions/Gifting / VAP solutions to deliver consideration- Be a Champion of Route to Consumer and Category understanding to deliver M&E/insights- Align the Brand Ambassador activities with local/global brand strategies to deliver brand love and awareness- Maintain excellent relationships with key internal and external stakeholders to optimise delivery of activities and facilitate timely, relevant communicationProfile :A successful candidate be someone with:- 7 to 10 years of Brand/ Marketing Experience in Retail , Luxury and Premium Goods sector- Has a confident proactive approach and is consistently reliable in delivery- Creative and strategic thinking- Strong experience of project management- Proven ability in generating unique and compelling marketing ideas and strategies- Strong influencing skills and a bias for action,

Keyskills :
marketingadvertisingbrand managementsalesbrand strategybrand awareness

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