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Digital Marketing Executive

1.00 to 5.00 Years   Gurugram   21 Jan, 2020
VLS Sourcing Hiring For VLS Sourcing
Job LocationGurugram
EducationNot Mentioned
SalaryRs 3.5 - 8 Lakh/Yr
IndustryAdvertising / MR / PR / Events
Functional AreaEvent ManagementMarketing / Communication
EmploymentTypeFull-time

Job Description

As an Account Executive you will be implementing campaign strategies, managing account teams and acting as the day-to-day contact with clients. You will also oversee the campaign development and the content creation for client accounts that include strategy development, campaigns for different social media platforms, and general storytelling content.Roles and Responsibility:

  • Manage campaigns ensuring their success as per the set plans
  • Set and monitor sales targets
  • Liaising on a daily basis with clients
  • Building and maintaining an effective client-agency relationship
  • Be the point of contact between clients and account executives
  • Negotiate with client favorable commercial terms (e.g. payment terms, prices and price conditions, etc) and close agreements
  • Monitor client satisfaction and initiate corrective action where needed and maximize business vitality
  • Overseeing content production
  • Preparing regular client reports and attending client meetings
  • Build a stronger influencer network
  • Supporting the senior team members and guiding the juniors in day to day activities
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Keyskills :
account executivesmedia agencies google adwordscontent marketing digital marketingimage optimization strategy developmentoptimiz

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