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Digital Marketing Head/Growth Hacker - EdTech Startup

5.00 to 10.00 Years   Gurugram   24 Mar, 2023
Arthan
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaInternet MarketingSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Roles & Responsibilities:- Manage, grow & lead growth team including end to end planning of growth initiatives across channels (Email, Video & Social media etc.) in collaboration with Product, Engineering, Design and Marketing teams- Follow metrics driven approach to set growth goals across planned growth initiatives- Identifying which metrics/KPIs (Key Performance Indicators) to focus on. Bringing traditional and creative ideas how to grow those KPIs & A/B testing those ideas.- Analysing the data and users feedback. Sharing data/feedback with top management in order to present results and make the product more user-centric.- Driving traffic to your website, landing pages, social media, apps.- Understanding conversion rate optimization (CRO) principles and hacks- Working with the AAARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)- Prioritizing growth channels. Optimizing channels in order to always improve the performance of business.- Scaling and Automating the growth processes.- Knowledgeable about referral marketing and being able to create viral growth. An ideal candidate should have:- Should have has 6+ years of relevant team leading experience- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. - Being social and understanding users behaviour. Having great customer relations skills and being focus on customer experience- A/B Testing and Data Analytics experience- Programming knowledge: even if its not compulsory, it is recommended.- Having experience with growth hackings tools such as Optimizely for A/B Testing, Mailchimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflowsWhat can you expect - Opportunity to work directly with the founders on a highly critical role, with a direct and big impact on society- Opportunity to be a part of core leadership team of a growth stage company- Transparent culture with no door policy- Challenging work so that you can keep your brain healthy,

Keyskills :
seodigital marketingsemgoogle analyticsmarketingsocial mediateam leadinglanding pagestop managementdata analyticsemail marketingdriving trafficconversion ratereferral marketing

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