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Head - Content Marketing - Healthcare

8.00 to 12.00 Years   Gurugram   05 Apr, 2022
PageGroup
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Industry - Healthcare / Medical / HospitalCategory - Sales & MarketingJob Type - Permanent Job Description - As the Content Marketing Lead you will be responsible creation, curation and Amplification of content for driving Awareness and business for the brand and Services. This is a team management role under digital marketing team.Client Details:Our client is one of Indias most premium and reputed Healthcare providers.Description:- Leading and building best-in-class content marketing campaigns to drive awareness, engagement & Business.- Manage Textual (E.g. Blogs, website content etc.), Visual (Creative etc.) and video lead content for digital.- Manage ORM and command centre for the organization.- Work cross-functionally with Platform, Content, Social, PR, Digital and Creative Communication teams to develop marketing creative and ideas and collaborate with Production houses and talent to build relevant content.- Lead the campaign strategy and development workflow to deliver campaign goals- Consistently measure the performance of show marketing campaigns and make timely adjustments to improve the marketing outcomes as well as and making the relevant recommendations to improve our promotion strategy- Collaborate with analytics /product/growth teams to develop frameworks & analytical models to predict outcomes on the back of differential marketing investments with the aim of maximizing ROI and optimizing Customer acquisition cost on marketing campaigns- Manage multiple time-sensitive projects simultaneously and solve the key challenges of quality and quantity from a marketing perspective- Manage/Mentor/Motivate a team of enthusiastic individual to create a future ready custodians of digital content for the organization.Profile:- You are a thought-leader with a strong and well-informed point of view to critically analyse the latest trends and tactics to help grow earned media- 8+ years of experience in building strategic and creative consumer marketing campaigns- Have a deep understanding of consumer insights and how they are translated into creative strategy and campaign- Should have an understanding of marketing, social, and media analytics to evaluate performance and impact of creative campaigns to aid optimization.- Experience in ORM Management.Job Offer:An opportunity to work with an organisation of great repute known for lucrative and fair compensation and flexible and rewarding HR policies.To apply online please click the Apply button below. For a confidential discussion about this role please contact Utkarsh Gupta on +91 hidden_mobile. Contact - Utkarsh Gupta - +91 hidden_mobile The Apply Button will redirect you to website. Please apply there as well.,

Keyskills :
team managementdigital contentdigital marketingcontent marketingconsumer insightscreative strategyconsumer marketing

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