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Head Marketing-BTL Activation

10.00 to 20.00 Years   Gurugram   26 Jul, 2022
Kapil Consultancy Recruitment Services Pvt Ltd
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaMarketing / CommunicationInternet Marketing
EmploymentTypeFull-time

Job Description

    Head Marketing-BTL ActivationKey Responsibilities -We are looking for MBA Candidates from Top Tier Management Institutes with 10 to 20 years of experience in Marketing & BTL ActivitiesSomeone who would strategies & drive BTL promotional activities and maintain healthy business relations with B2B business associatesPerson in this role would be responsible for Digital Marketing Strategy: Designing marketing campaigns & programs monitored across various media (paid search, display, content, retargeting, organic search & social media); developing relevant and creative marketing communications & messaging; web marketing efforts for various industries, product categories and regions assignedSomeone who has worked on emerging brand in HFC and elevated the brand into leading, lucrative brand by establishing brand architecture, building marketing platforms and creating supportive marketing teamsLeader in this role would collaborate with multiple disciplines to drive visibility, engagement and demand in target accounts; implement competitive & market intelligence capabilities through systematic and objective analysis of relevant information relating to target markets, competitor and economic environmentsSomeone with proven skills in developing effective marketing strategies to fuel market-place presence, revenue growth and brand visibility & loyaltySomeone who Hold in-depth understanding of the marketing mix, namely: product, price, promotion, and place, to pursue organizational marketing objectives and enable marketing management decisionsResponsible to Identify business opportunities, achieve sales targets; expert in brand building & positioning, budgeting and forecasting, new customer acquisition , vendor managementIn this role you are expected to:Be the Brand custodian of HFC products Home loan, LAP, Gold Loan, Fixed DepositActivate all channels DMA, NDMA, Referral Partners for lead generationResponsible for lead to conversion for leads on HFC website, & call centreDevise Go-to Market strategy that improve branch awareness, conversions and profitabilityProject lead: Customer Experience Management across branchesDigital actively engage in improving HFC site ranking through good SEO practicesSet-up BTL activation process and integrate Activation BTL calendar with PR and digital promotionCreate activation properties for Home loan, Affordable Housing loan, Fixed Deposit, Self-construction, Balance transfer and Gold LoanCRM automation for lead generation and conversionDesired Skills and ExperienceBTL Activations, Brand Activation, Brand advertising, brand custodian, lead conversion, Strategic Planning

Keyskills :
seobtl activationb2b marketingbrand activationbrand advertisingmarketingbtl activationslead generationlead conversion

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