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Job Location | Gurugram, Delhi |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Recruitment Services |
Functional Area | Sales / BD |
EmploymentType | Full-time |
JOB SUMMARY- Design the comprehensive brand positioning and consumer mapping and lead development of launch strategy and brand assets to drive consumer acquisition- Creation of ATL and BTL assets with advertising agencies- Lead the consumer trends and undertake concept testing to validate innovation projects- Collaborate and work with sales team to jointly launch NPD plans across regions- Liaise with relevant Brand Company head for business case inputs and approvalsKEY RESPONSIBILITIES :Innovation Strategy :- To conceive, develop, implement, and execute successful innovation strategies and obtain leadership across brands- Lead successful NPD strategy and activities to improve visibility and credibility in the media- Develop and present innovation plans to ensure business growth within the Competitive environment- Ensure efficient utilization and tracking of allocated and phased innovation budgets- Constantly monitor competitive strategies and pricing and recommend innovation plan to launch NPDs in desirable markets- Lead the PR NPD strategy which comprehensively addresses market and competitors and allocate adequate resources to deliver the strategy- Anticipate changes in trends and environment and identify key business opportunities / risks and develop strategies for growth- Build relationships with strategic partners, suppliers, and industry experts- Lead the development of Innovation culture within the organisation- Brand communication led media InnovationsMarket Share:- Strive towards enhanced market share for the innovation portfolio in line with the business objectives for the year- Achieve relevant targets (Volume and profit) through conceptualizing, implementing, and evaluating marketing plans, activities, and strategies in collaboration with the regional teams- Facilitate business and profit opportunities through Strategy PlansConsumer Insight and Market Intelligence:- Commission researches to use relevant market data, consumer & demographic trends to develop future market projections. Work closely with the insights team.- Advise on new product development and strategies etc. through consumer insights derived from market research, competitive mapping, and other market intelligence- Monitor monthly volume and industry performance of NPDs to generate accurate and meaningful insight about consumers & categoriesBrand Communication: - Lead timely implementation and evaluation of NPD marketing plans and extend the brand communication through all mediums like fashion, lifestyle, cricket, movies etc. and the other innovative ways/mediums- Anticipate future trends in terms of communication and their impact on business- Draw clear business implications from communication performance and use it to maximize a brands performance- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of service- Leverage Digital media initiatives to further strengthen the brand activation- Media Planning - traditional and digitalBrand Activation: - Identify promotion best practices out of the market scope, use them to inspire continuous improvement of promotions on NPDs and set up best practice sharing tools across teams and companies- Ensure adoption of brand activation / channels relevance & strategy by the Sales team- Allocate & prioritise promotion resources according to brand / innovation strategy- Lead new innovative activations or promotional ideas to give our brands a competitive edge and a greater PR Value- Project Lead for collaboration with Incubation team within Sales to drive launch metrics and monitor impact.Cross Functional Working: - The Innovation Team requires a multi-functional structure to support it and involves multiple stakeholder management- both internal and external- Develop, train, and motivate Regional Marketing and Sales Teams to ensure high standards of performance- Liaise with Brand Owners, internal departments, and external agencies for timely implementation of all activities,
Keyskills :
market researchbusiness growthbrand activationlead developmentconsumer insightsbrand positioningexternal agenciesproduct developmentbrand communicationcontinuous improvementcompetitive strategies