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Leo Manager Marketing

6.00 to 14.00 Years   Gurugram   18 Mar, 2022
Lenovo
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Lenovo - Manager - Marketing - Motorola- End to End Marketing Campaign Planning for India smartphone products- Media planning, execution and optimization for all product line on all relevant channels - Online, Offline, B2B- Develop and execute media/PR plans- Maintaining our social media presence across all digital channels, measure and report performance of all digital marketing campaigns, and assess against goals- CRM and own media management (website, social platforms etc.)- Develop and monitor campaign budgets- Management and coordination with all relevant internal (Finance, SCM, eCom, Product - India and global) and external stakeholders (Media agency, creative agency, PR agency, ecommerce partner)- Drive and deliver on brand and marketing funnel metrics that enable and results in final sales metrics- Drive, Track, Monitor and report consumer insights through consumer research, consumer reviews/comments (Social and eCommerce) and Sentiment (Social)- Collaborate with agencies and other vendor partners to ensure brand deliverables- 6+ years of marketing experience for consumer electronic products (Full time MBA degree is preferred)- Very strong experience of marketing communication - digital. ATL experience would be good to have- Strong experience of working with eCommerce marketplaces and retail- Experience of product marketing, consumer research and PR a strong advantage- Experience of managing CRM and own media is an advantage- Strong communication skills- Experience working with a team and delivering results in a fast-paced setting,

Keyskills :
social mediamedia planningcreative agencymedia managementdigital channelsdigital marketingproduct marketingconsumer insightsconsumer research

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