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Leo Manager Marketing SAARC Region IIM MDI ISB FMS

12.00 to 18.00 Years   Gurugram   07 Mar, 2023
Lenovo
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Lenovo - Manager - Marketing - Motorola - SAARCThis role would be leading marketing for neighboring India (SAARC) countries for Motorola across phone and non-phone business, along with handling some key vertical marketing responsibilities for new business channels in India market.SAARC :- Develop and execute the marketing campaigns by leveraging external (competitive data/market trend insights) and internal (brand positioning/performance/growth opportunities) factors to provide successful execution in neighboring India markets (part of SAARC)- Marketing Communication Development and execution for NPIs in SAARC countries across all relevant channels (ecommerce and retail) - Both Smartphone and non-Smartphone- Develop and execute media/PR strategy for the region, in line with the global Marketing strategy and media plan.- CRM and Own media setup and management (website, social platforms etc.) for SAARC countries- Drive and Deliver NPI and marketing funnel metrics for SAARC countries that enable and results in final sales metrics- Drive, Track, Monitor and report consumer insights through relevant channelsVertical responsibilities - India + SAARC- Lead communities development and management for India and SAARC countries.- Support Marketing Head in front-ending interactions with global counterparts for all Brand, Product Marketing, Retail and PR planning and reporting for India and SAARC countries- Consumer Research : Manage end to end consumer research for NPIs and Brand in India and SAARC countries and report key insights for product, marketing etc. - Alliances : Support in forging key strategic alliances for enhancing the brand visibility and marketing spends in India and SAARC countries.- Licensing : Working on co-marketing and end to end campaign planning and execution for non-smartphone products (TV, AC, WM, REF)- Contribute to marketing for other channels like B2B and own ecommerce channel as needed- Lead Services Marketing as the next growth channel for India business- Support India Motorola Marketing Head in front-ending interactions with global counterparts for all Brand, Product Marketing, Retail and PR planning and reporting for India and SAARC countriesPosition Requirements: - 12-18 years of marketing experience for consumer electronic products (Full time MBA degree from Tier 1 college is preferred)- Understanding of Smartphones and Consumer Electronics products, Competition and market in India (SAARC markets knowledge an advantage) is a plus- Very Strong experience of 360-degree marketing Communication across Digital, ATL & Retail - Experience of Product Marketing, Consumer Research and PR a strong advantage- Very Strong experience of Digital & ATL Media Planning- Strong experience of working with eCommerce marketplaces and retail- Experience of working on alliances and setting up and managing communities is a must- Experience working with a team and delivering results in a fast-paced settingThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
global marketingproduct marketingconsumer insightsconsumer researchcampaign planningmarketing strategyservices marketing

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