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Manager Digital Trading

4.00 to 5.00 Years   Gurugram   01 Nov, 2020
GroupM Media India Private Ltd
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

DescriptionPosition at MindshareOverview of job - This role is part of our Mindshare Exchange (Digital trading) and aligned with Central Trading Group - Groupm. You will be responsible for the implementation of the overall digital trading strategy for businesses in West India for a set of agency OpCo s within Mindshare, keeping in mind the priorities of the agencies:Reporting of the role - This role reports to the Director Digital trading Mindshare west.3 best things about the job

  • Working in a highly charged atmosphere: GroupM has over 45% share of adEx, handles many of the iconic brands and clients, and employs some of the best advertising and media professionals in the country.
  • The opportunity to shape the Western market: With the scale mentioned above, it s possible to shape virtually any new idea and opportunity.
  • Evangelizing digital to both internal and external stakeholders and working with the best technology and digital businesses.
Measures of success In 3 months:
  • Completely be in sync with our overall trading objectives and implementation strategy
  • Get completely aligned to your selected set of agency stakeholders and set of processes that are to be followed.
  • Be aligned on key deliveries and set a plan to achieve the same.
  • Demonstration of technical knowledge
  • Rigorous tracking of client and buy deliverables
In 6 months:
  • Be actively involved in day-to-day trading practices and ensure smooth fulfillment of the role.
  • Regular tracking of client deliverables
  • Contributing to monthly buying reviews with client
  • Being updated on latest happenings
In 12 months:
  • Achieve all expectations and KPI s set out for the year.
  • Add value to the group through thought leadership in area s mutually decided with your reporting manager
  • Provide inputs to new implementation strategies (if any)
Responsibilities of the role -
  • To work with the Regional Head of Exchange and execute the established Digital Trading strategy for the selected agency OpCo s and their clients in West India. To be specific, ensure all key KPI s like Deal making for clients, Client pricing, Inflation control, demand generation, encouraging clients to measure BAV, are implemented successfully.
  • Syncing up with stakeholders to ensure all client level buying KPI s are successfully delivered.
  • Along with execution, ensure setting up systems to monitor their effective implementation.
  • To assist with troubleshooting and negotiation support as and when is needed with the agencies to ensure the continued success and excellence of these strategies.
  • Other miscellaneous related duties as required.
Expectations :
  • amplification of ideas
  • negotiation and trading
  • tactical planning
What you will need -
  • A trading or deal-making personality, who enjoys the excitement of negotiations.
  • A practical, hands-on approach, and excellent local media owner connections.
  • A sensitive, careful approach is needed to obtain the best results from our media vendor partners (as well as our clients and staff).
  • Energy and enthusiasm to relentlessly drive changes across the business and help our staff embrace this new initiative and the change in behavior that is needed.
  • A collaborative and astute approach to build trust and respect across our total network we are a multi-agency, multi-layer organization.
  • A deep understanding of digital media and familiarity with all aspects of digital media including display, Search, Social, Mobile, Video, Programmatic, Data, etc.
  • 4-5+ years of experience in the digital arena ideally across multiple markets and/or in a regional role with an emphasis on buying and negotiation
More about MindshareWe were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking,About GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support and tools to innovate and grow.About India - Digital media advertising in India continues to grow at 30% in 2018, cementing India s position as the second-largest internet market with close to 500 million users by end of the year. Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.GroupM India is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.,

Keyskills :
new agelocal mediamobile datadigital mediademand generationthought leadershipintegrated marketinginvestment management

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