Marketing Campaign Analyst

Job Description

DescriptionAbout usInnovation is fuelled by the power of possibilities. A few years ago, it was virtually impossible to innovate because building software needed a degree, it was simply too expensive, too complex, too risky and ultimately too inefficient. That s why only 16% of projects were ever done on budget and 78% failed.Were changing that. We re flipping software development on its head and kicking out the notion that you need to be an expert or do boot camps to learn how to make your app. Builder.ai s platform lets you order the perfect software app for whatever problem you re trying to solve. Our AI powered assembly line brings together Lego-like reusable features and experts from around the world to bring world-class ideas to life ANYONE s world-class ideas.Building software needs to be like ordering pizza pick what you want, get recommendations for the features you need and simply wait till its cooked and ready for you.Our human-assisted AI platform helps anyone build, run & scale tailor-made software. Everyone from the bakery in Riyadh and nursery in London, to large fortune 100 companies like the BBC or Pepsi.Life at BuilderIt s a place where everything moves at lightning pace and most definitely not for the faint hearted. We celebrate diversity, push everyone to do more with less and yet provide a culture that allows everyone to experiment, push boundaries and learn by doing. Every Builder runs to our core value system of HEARTT (Heart, Entrepreneurship, Accountability, Respect, Trust & Transparency) and we re always looking for team players, with a point of view, a sense of humility and a let s-get-stuff-done attitude.Our scale up is at the intersection of a quirky startup where designers and machine learning specialists work on problems together to savvy commercial teams working with finance folks to invent new business models. #WhatWouldYouBuildWhy we need this roleDue to continued business growth we are looking to hire an experienced Marketing Analyst. Reporting into the VP of Growth you must be a data driven marketer that possesses the ability to influence marketing campaigns, customer segmentation, product development and strategic business decisions, working across multi-channel platforms.A Marketing Data professional comfortable with marketing technology platforms, including Tableau, Salesforce and ActiveCampaign. You will be a champion of data, connecting it throughout the customer journey, and generating the insights that will shape our digital products and live event propositions.You will have experience working closely with Marketing / Growth and Product teams in deploying internal and customer facing systems, and be able to connect, integrate, and code your way out of any problem.About the roleThis role requires an individual with excellent analytical abilities, outstanding business acumen, and exceptional written and oral communication skills to communicate effectively to technical and non-technical stakeholders. A successful candidate will be data and insight driven with a strong understanding of marketing KPIs and marketing automation technology.

• Comprehensively understand business objectives and cross-functional team goals and translate these in to optimised processes for campaign planning, data segmentation and performance measurement
• Own the marketing database management strategy that ensures data integrity, supports complex segmentation, and enforces legal governance; partner with the brand marketing and central data teams to ensure data hygiene in our customer databases.
• Work with brand teams to manage, enhance and optimise the end-to-end customer data journey aligned to a defined data model.
• Establish brand/campaign KPIs and success metrics to provide reporting and insight to support decision making.
• Utilise dashboards in Tableau, ActiveCampaign and Salesforce to provide visibility and insight of customer data universe engagement, behaviours, segmentation and sentiment.
• Collaborate with commercial and brand teams to identify and implement processes to increase sales opportunities through refined lead management strategies to support the multi-channel sales process.
• Work closely with the Performance / BI/ Growth team to align on best practices, new technologies and cross-sector benchmarking.
• Track and optimise marketing effectiveness and identify opportunities for improvement

First Six Month Deliverables / OKRs

• Plan and deploy a marketing database strategy connecting all customer interaction points
• Achieve data integrity and reliability
• Streamline reporting process across the business
• Complexed data segmentation to identify granular customer personas
• Oversee campaign performance and reporting with clear insights/ outputs to increase conversion for top customer segments

, Requirements

• Excellent knowledge of marketing automation and CRM technology (Tableau & Salesforce highly desirable)
• Deep analytical skills with demonstrated ability to translate complex data into concrete business recommendations
• Strong experience in areas including database management, insight development, audience segmentation and data enrichment
• Experience developing implementation roadmaps and processes around new technology
• Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL
• Ideally some experience of working with and generating insights from data visualisation. platforms (Salesforce Einstein and Tableau ideal)

Keyskills :
google analyticsadvertisingnetworkingresearchbudgetingdata integritybrand marketinglead managementbusiness growthbusiness acumenanalytical skillscampaign planningdata segmentation