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Marketing Lead - Learning

4.00 to 5.00 Years   Gurugram   14 Sep, 2020
HP Development Company
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies.HP has an impressive portfolio and strong innovation pipeline across areas such as:blended reality technology - our unique Sprout by HP will change the way people do things 3D printing multi-function printing Ink in the office tablets, phablets, notebooks mobile workstationsWe are looking for visionaries who are ready to make an impact on the way the world works. HP is on a lookout for an analyticallyinclined storyteller who can decode consumer insights and leverage modern marketing techniques to build and nurture consumer relationships thru engaging learningcampaigns It s a crucial marketing role that supports the category and sales with demand generation campaigns to deliver quarterly business prioritiesand craft a long-term marketing strategy to build and maintain a well differentiated brand image for HP in Educationspace. If you are our MarketingLead- Learning (Education,Partnerships, Learn from home and content-basedinitiativesfor Personal systems)in India, you will have a chance to

  • Work closely with local andWW (Worldwide) insights team to understand the triggers, barriers and buying journey for local customers. Tap consumer passion points to build strong value propositions
  • Understand the business goals and strategy to build a corresponding marketing and communication strategy
  • Develop HP s content marketing strategy for customers buying PCs to Learn from/outside home
  • Use insights and communication strategy to build effectiveaudience,product, and promotion campaigns
  • Build long term partnerships with topRetail/EdTech partners torealise HP education strategy
  • Leverage digital signals from varioussources to map the consumer journey and build a robust data science ledmedia campaign
  • Plan and execute all digital marketing, including SEO / SEM / PPC, marketing database, e-mail social media and display advertising campaigns, Content Management, Landing-PageOptimisation etc.
  • Cultivate influential conversations with earned and paid platforms
  • Personalize the selection process at ecommerce
  • Develop and lead a profitable performance based digital campaign
  • Foster passionate community of thought leaders to build a multiplier of awareness and affinity
  • Establish clear goals and manage stakeholder expectations in a fluid cross functional environment
  • Own end to end process for activations and events
Are you a high-performer We are looking for an individual with:
  • Minimum 4-5 years of marketing experience in managing brands that are leading the Education or self-learning space
  • Marketing experience on campaigns targeted towards parentsor K12 schools
  • Knowledge of ecommerce marketing and business models
  • Exceptional teamwork and communication skills to connect the tactics back to business and marketing goals
Pluses
  • Prior experience in latest Mar Tech Adobe admanager,Datorama, Google or Facebook ad manager, CRM like Marketo etcfor goal set-up, funnels, report generation, website study, visitor analysis, social media tracking,adwords tracking
  • MBA degree
  • Interest in Content creation or evangelism
#LIPOST,

Keyskills :
marketingbrand managementmarket researchadvertisingsalessocial mediaprint brokeringdigital marketingcontent marketingreport generationconsumer insightsdemand generation

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