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New Product Development Marketing Hcd rspl Group Gurgaon Location

6.00 to 10.00 Years   Gurugram   03 Mar, 2020
RSPL Group
Job LocationGurugram
EducationNot Mentioned
SalaryRs 12 - 22 Lakh/Yr
IndustryManufacturing
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

ACCOUNTABILITY MAJOR ACTIVITIES1. Initiation, development, testing and delivery (Test Launch) of full offer (NPD) basis current business plan (pipeline).i. Research internalization & insight generationii. Business Case development and approvaliii. Offer Development (Product, Brand, Communication) - liaison with R&D, Marketing, Consumer Insight, Strategic Initiatives, Procurement and Operationsiv. Offer Validationv. Test Launch2. Development of variants for existing business lines, basis brief from brand managers.

  1. Business Case development and approval
  2. Offer Development (Product, Brand, Communication) - liaison with R&D, Mktg, CI, SI, Ops
  3. Offer Validation
  4. Test Launch
3. Test Launch and Present Performance against Action Standard
  1. Develop Test Launch strategy
  2. Execute
  3. Own and Share Test Launch performance for rollout decision
Major Challenges:-This role has to drive multi-disciplinary team of R&D, Brand Managers, SI, CI, Sales and Operations through co-working and influence, as there is no direct reporting of other functions under the role. High level of category understanding, planning and co-ordination with different teams, driving them towards meeting various stage-gates will be required as a stakeholder, not just a timekeeper. Internal R&D Team: Product briefing, benchmarking, product exploration, product tests and results. Consumer Insights: Research briefing, Research design, Discussion on information areas, Research reports and insights. Procurement: Packaging structures, packaging solutions, printing, shelf life studies, packaging cost. External Strategic Insights: New Offer process development, work-stream development, project updates. Creative agency: Creative briefing, creative development, brand template development, research stimulus development, category understanding, Test Launch Communication and BTL plan development. Brand Managers & Sales: Work closely to develop and execute both the offer and the test launch GTM.Dimensions:-
  1. Number of projects running at any point of time: 3 big projects, 2-3 smaller variant projects
  2. Categories under scope: Feminine Hygiene, Fabric Clean & Care, UTC and related etc
  3. Direct reports: Trainee as required
  4. Dotted line working with: CI, SI, R&D, Procurement, Brand, Sales & Operations
  5. Should be open to extensive travel and working in the market and meeting consumers
We are looking for candidates from FMCG Industry only who are having experience into New product development- marketing. 2nd & 4th Saturday- fixed offTime- 10:00 am to 06:30 pmJob location- sector-44, Gurugram ,

Keyskills :
business case developmentshelf life business caseprint brokering research designconsumer insight offer developmentcorporate liai

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