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Partner Marketing Manager

4.00 to 9.00 Years   Gurugram   30 Mar, 2023
Engineerai - Everyones Engineering Team
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    We are on the lookout for an innovative Partner Marketing Manager to be the link between our channel ecosystem and the marketing team. This role will develop the go-to-market strategy to drive pipeline and growth through the partner network that we are establishing, initially focused on the US market. The ideal candidate will have a solid understanding of partner and product marketing and have a strong track record of cross-functional coordination. A data driven individual, you should also possess excellent analytical and communication skills.This is the ideal role for someone who has cut their teeth in partner marketing for a b2b technology company and is now ready to take on more responsibility with lots of room to make your own. The role will be hands-on; with an agile and lean team, there will be lots of execution, lots of learning and a lot of room for growth. This role will work directly with the Director, Product Marketing.Key Responsibilities -Develop the go-to-market strategy, planning and execution for launch campaigns for our partner network, with the support of the product marketing team.-Work with channel partners and internal teams in the region to develop and execute co-marketing activities including sponsorship of trade shows/third-party events, builder-partner events, workshops/hands on labs, webinars, digital advertising, blogs, success stories, marketing-in-a-box campaigns and emails.-Produce content to support channel partners and populate the channel partner portal, including product and branding guidelines.-Support the partner team in achieving our growth targets for the partner business, beginning in the US, including collateral and campaign support.-evaluate the performance of our partner marketing, recommending improvements, and developing a deep understanding of how we work with partners and customers, the benefits they experience and the future opportunities they want to unlock.-Work in collaboration with revenue teams globally to equip them with all the tools to collaborate successfully with partners including collateral, training, and co-branded content, beginning in the US.-work with the partner team to establish partner communications including a newsletter, lead notifications,, Requirements
    • 4+ years of marketing experience (preferably partner marketing in B2B tech), preferably with experience in a fast-growing global start-up environment
    • Bachelors degree in marketing or equivalent experience
    • Ability to understand tech and business software and translate tech content into marketing material
    • Ability to developing strong partner relationships and feedback channels
    • Effective analytical and troubleshooting skills; ability to use data to drive actionable insights
    • Outstanding Stakeholder management skills, adept at navigating relationships and prioritizing asks
    • The ability to think on your feet, and to digest information quickly to determine the appropriate way forward, breaking through any jargon to deliver clear messaging.
    • Ability to quickly learn and become fluent in new technologies.

Keyskills :
business developmentsalesbrand managementproduct marketingadvertisingmarketingdigital advertising

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