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Senior Associate

2.00 to 4.00 Years   Gurugram   16 Mar, 2020
GroupM Media India Private Ltd
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

DescriptionPosition at MindshareSenior Associate- SEM Mindshare, IndiaOverview of jobMindshare is an agency of GroupM, the world s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Associate SEM to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.Reporting of the roleThis role reports to the Lead Performance Marketing3 best things about the job:

  1. Opportunity to grow with a global organisation with the largest digital footprint
  2. Exposure with the some of largest clients across categories.
  3. Diverse team and culture
In this role, your goals will be:In three months:
  • Working with all constituents of performance eco-system under one single roof
  • Exposure to cutting edge technologies on performance
In six months:
  • Ability to work with a diverse team. Be a biddable media expert across paid Search, Social and self-serve platforms.
  • Get proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
In 12 months:
  • Emerged as a coveted champion on performance marketing solutions.
  • Become proficient is escalation handling and resolve conflicts.
  • Successfully mastered the art of winning pitches and awards.
What your day job looks like at Mindshare:
  • You will be responsible for coordinating and managing marketing campaigns on Google Adwords and (preferably) Yahoo Marketing campaigns
  • You will accelerate PPC Marketing using analytical and creative skills
  • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
  • You will acquire good analytical skills to gain high quality score & improve PPC Campaigns
  • You will have to track and update traffic patterns through PPC or cost per click, as well as Adwords Management
  • Determine ROI on search marketing efforts
  • You will be responsible for adding new keywords in the search engines, Search Engine Marketing skills
  • You would get an opportunity to Manage Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns
  • Tracking of funds in the account and maintain conversions
  • You will be able to become a client champion & interact regularly with client for delivering better value & ROI to client based on their feedback
What you ll bring:
  • Self-motivated with passion for marketing, advertising & campaign management
  • Outstanding client handling & communication skills both written & verbal
  • Active interest in electronic copywriting & knowledge of web analytics would be an added advantage
  • Ability to meet deadlines
  • Google Adwords Certified & Google Analytics certified professional will be preferred & added advantage you have already worked on Kenshoo or Marine
  • Good knowledge of Excel
Minimum qualifications:
  • 2-4 years of relevant experience.
  • Graduate/MBA from a recognized university
More about MindshareWe were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .About IndiaDigital media advertising in India continues to grow at 30% in 2017, cementing India s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.,

Keyskills :
customer relationssearch engine marketing mobile dataweb analytics

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