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Senior Associate (Influencer)

1.00 to 4.00 Years   Gurugram   23 Apr, 2021
Bright Lifecare Pvt Ltd
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Responsibilities :

  • Device and execute end-to-end Influencer marketing strategy for the brand
  • Grow the athlete portfolio of the brand
  • Identify, build and maintain a working relationship with repertoire of Influencers Paid as well as barter
  • Design and execute campaigns with influencers around calendared fitness events
  • Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
  • Work on a business model to work with the influencers to optimize the results through the association on a long term basis
Required Skills/Background :
  • Good negotiation skills to ensure maximum RoI for the budgets
  • Should have worked with a mix set of influencers Category A+, A, B, Micro
  • Understand nuances of working with influencers on different platforms Yoututbe, Instagram
  • Should have 1-3 years of experience in Influencer marketing
  • Excellent communication skills
  • Bachelors/PG in marketing
Good to have skills :
  • Keen interest in fitness
  • Loves talking to people and building relationships
  • Experience with knowledge of short form video platforms such as YT, Instagram
  • Project management skills
Industry: Wellness , Fitness , Sports , Beauty Functional Area: Marketing , Advertising , MR , PR , Media Planning Role Category: AdvertisingRole: Client Servicing ExecutiveEmployment Type: Full Time, Permanent ,

Keyskills :
setmisroimedia planninginsurancecustomer relationsqualityinfluencer marketingbrandfitnessstrategyplanningnegotiation skillsmarketing strategyclient servicingsalesbusinessvideo

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