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| Job Location | Gurugram |
| Education | Not Mentioned |
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| Industry | Telecom / ISP |
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| EmploymentType | Full-time |
This position pertains to Affle s advertising business in international regions and requires someone with an entrepreneurial approach, to build projects for driving growth and creating an impact on topline for businesses through marketing. Mobile Marketing Platform To Grow User Acquisition & Engagement Senior Manager- Marketing/ International Sales APPLY NOW Experience: 4- 6years Gurgaon Responsibilities Understand Affle s multiple platforms to build the overall marketing and communication strategy for Affle s International Sales across multiple regions such as the US, EU, LatAM, Africa. Segment regions into opportunities for brand awareness, thought leadership & demand generation (3 key areas where this role would make contributions.) Leverage multi channel marketing across both paid and unpaid media channels to help build greaterbrand awareness and market leadership for Affle. Own a multi channel lead generation pipeline for sales and BD teams. Leverage a range oftechniques including email marketing, paid search and PPC etc. to effectively maximize conversionand ROI Drive conversions through creation of propositions with fitment for relevant clients, delivered ashigh- quality presentations, case studies and RFP/ proposal documents. Building and updating marketing collateral, case studies & data sheets to enable sales teams. Create visibility into online/ offline marketing activities & drive adoption of tools and technologies to enable the same. Growth Marketing Leverage upcoming tools & techniques such as podcasts, webinars, whiteboards and more to drive conversational marketing. Lead partnerships to identify and develop partners for joint marketing activities to generate leads Identify industry events relevant and help build strategies and plans to best leverage the same Requirements Entrepreneurial attitude and experience. Take ownership of growth through B2B marketing, encompassing yearly budgeting to growing ROI across channels Minimum Bachelor degree; post- graduate or professional degrees in Management/ Marketing/ Advertising preferred Minimum 4+ years experience in Digital Marketing Proven capability in driving large scale customer acquisition and loyalty through marketing activities, in an online product & B2B environment. Hands- on expertise in paid/ organic traffic sources including SEM/ Email / Other paid media for corporate/ SAAS marketing. Team management skills for handling a team enthusiastic digital marketers who have established expertise in individual specific mediums. High ambition backed with solid work ethic and desire to excel and outperform in a fast growing company and rapidly evolving industry Must have expertise in using various standard digital platforms like Adwords, Facebook, Adnetworks, Google Analytics, and organic marketing experience with SEO. Experience in brand building through campaigns, corporate communications/ PR and, community- building activities etc. would be desirable.,
Keyskills :
finance sales ltd mis accountancy teammanagementskills paidmedia datasheets casestudies b2bmarketing brandbuilding buildprojects emailmarketing leadgeneration teammanagement brandawareness ointmark