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Senior Manager - Performance Marketing

7.00 to 12.00 Years   Gurugram   28 Mar, 2022
Samsung India Electronics Limited
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    - Performance Marketing1. Execute Programmatic & regular Performance Marketing2. ROI on paid marketing3. Conversion4. % ecommerce to overall business and growing that Organic and Direct traffic5. Constantly working on SEO/ SEM - Organic and Direct traffic1. Innovative ways to drive more organic and Direct traffic2. Conversion3. Aggregators and alliancesa. Managing relationship with Aggregatorsb. Growing but at the same time minimizing dependency on Aggregatorsc. Work with CRM team to bring aggregator customers to our own platformsd. Driving significant incremental revenue via alliances and partnerships e. Sales Increasef. Discount decrease Mediag. Managing digital media budgets, earned media, targetingh. SEO, SEM, Precision Targetingi. Media efficiency, Productivity- Digital Creative Management1. Content Creation2. Managing all digital creative /creative agency relationship3. Liaison with Product and GTM team for campaign briefs.4. Writes briefs for inhouse creative agency to plan and execute digital campaigns.5. Writes and execute digital media briefs.6. Reporting and insights on campaigns.7. Overall impact brand image and sales Social:1. Overall impact brand image and sales engagement2. Driving business through social connect3. Driving e-commerce through social4. Delivering National Marketing programs through social5. Driving social listening and response programThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
marketing programsnational marketingaccountancydigital mediamissalesfinancecreative agencysocial listeningltdearned media

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