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SEO Analyst

4.00 to 7.00 Years   Gurugram   08 Aug, 2021
Project YX
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaWeb / Mobile Technologies,Sales / BD
EmploymentTypeFull-time

Job Description

What s Editorialist YX Editorialist YX melds personal styling, editorial content, and shopping into one seamless digital experience powered by proprietary technology and e-commerce tools.Editorialist.com, our media property, delivers sophisticated content and commerce to aspirational and affluent consumers. Our stories connect readers with bespoke product and service solutions for fashion, accessories, beauty, and wellness needs. The cornerstone of our tech platform the YX app blends content, digital services, and e-commerce for our elite clientele, individuals with an average net worth in excess of $550 million.Our co-founder and CEO Rafael Ortiz previously co-founded NexTag, the largest comparison shopping site for products and services, and was responsible for marketing and business development until its sale for $1.2 billion.PRODUCTEditorialist YX is looking for a SEO Analyst. We are a startup with amazing perks. As part of this role, you would be working on a small focused team always trying to find the fastest and best ways to grow organic traffic.YOUR RESPONSIBILITIES:

  • Analyze the website data, look for insights and uncover growth opportunities
  • Capture market trends, understand our target audience & their unmet needs to influence our content strategy
  • Perform competitive analysis to identify opportunities, trends, and content gaps. Audit our websites regularly and ensure we follow the best SEO practices
  • Determine metrics/KPIs and put measurements in place
  • Collaborate with different teams, come up with ideas/ways to grow traffic (which will be measured by the KPIs).
  • Build Ideas Quickly. A/B Test. Iterate. Repeat. Embrace principles of Lean Startup.
  • Size & prioritize different growth opportunities
  • Generate business reports to share the insights with the executive team
  • Work on optimizing conversion rate & bounce rate
  • Scale and automate the various SEO processes
  • Be a champion of data-driven culture
  • Stay on top of SEO news, especially to any upcoming changes to algorithms.
MORE ABOUT YOU:
  • You have a Bachelor s/Master s Degree, preferably in marketing
  • You have 4+ years experience in SEO
  • You are experienced in use of various tools such as Google Analytics, Google Search Console, AHREFS/Semrush, Screaming Frog
  • You have experience in Data Analytics. Must have taken courses in statistics and/or data analysis. Should be comfortable in building reports in google sheets/excel.
  • You are relentless in pursuit of growth but not afraid to pivot. Be results oriented.
  • You think strategically, develop comprehensive and data-driven marketing plans
  • You have the High Energy/Startup Mindset
  • You are an excellent Team Player
  • You have in-depth knowledge of different digital marketing channels, tools, and best practices
  • You have excellent verbal and written communication skills (English)
  • You have basic programming/scripting knowledge
  • You are willing to learn
  • You have a keen understanding of user intent and usability, being able to differentiate subpar user experience from an excellent one.
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Keyskills :
google analyticsseoresearchweb site productionmarketinggoogle searchuser experiencetarget audienceconversion ratepersonal stylingdigital servicesdigital marketingcomparison shopping

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