Sr. Manager

Job Description

Key Responsibilities:

• Oversee alignment of global Brand Calendar with EM-Hub BUs and define the balance in line with global guidance.
• Oversee the coordination between global, hub and clusters and sign-off of the seasonal EM Brand Calendars.
• In conjunction with Sr Director Brand define the investment strategy based on global and EM guidance with the Hub BUs and Cluster s Brand Activation. First point of contact for media agency (MEDIACOM) for media briefing, planning, securing clusters will follow media guidance and execute with excellence.
• Provide campaign objectives and KPI s upfront and analyze post-campaign performance including ROMI across EM
• Provide framework and priority guidance for Omni-Marketing initiatives and Account Marketing Plans for WHS, DTC and E-com accounts across all key categories for all Clusters, considering strategic EM Category Plans & Targets.
• Provide EM framework and priority guidance for SpoMa and influencer assets strategy and management, along global guidance and define respective investment strategy and allocation in conjunction with Sr Director Brand and EM BU heads.
• Provide Clusters with a framework, guidance and process for localized content creation and concept adjustments
• Provide EM framework and priority guidance for Digital Social Marketing and CRM strategy and management, in collaboration with the group PR and Digital agency, along global guidance and define respective investment strategy in conjunction with Sr Director Brand and EM BU heads.
• Provide EM framework and priority guidance for VM planning and execution strategy and management, along global guidance and define respective investment strategy in conjunction with EM VP Marketing.
• Monitor Hub BUs & Clusters compliance (adherence to quarterly EM Brand Calendar, frameworks, budgets, etc.)
• Coordinate with EM hub WHS, EM hub DTC and EM hub E-com teams and align Brand Marketing strategy and framework is aligned with EM quarterly Brand Calendar as well as EM commercial targets.
• Provide tools, guidance and framework for Trade Zones Door Transformation planning and execution. Other duties as assigned by line manager EM Brand Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.) EM DTC, WHS and E-com traffic and FPS targets EM Campaign ROMI SpoMa and influencer asset ROI Overall EM Digital Marketing KPIs (e.g. OTS, Engagement, AVE, etc.) Key Category Market share Trade Zone NS and Market Share (if applicable) EM Hub BUs EM Hub Brand Activation teams EM Hub Channel Teams (WHS, DTC, E-com). Cluster Brand Director Cluster Omni-Marketing Team Cluster Brand Marketing Coms Global SpoMa and influencerassets Team Global Digital Marketing and CRM Team Global Omni-Marketing Team Global Brand Activation Coms EM Hub Preferred AgenciesSuppliers Knowledge, Skills and Abilities : Excellent skills to navigate and handle complex and challenging internal and external discussions. Strong business acumen (Budgeting, P&L responsibility experience) Extensive cross-functional Marketing knowledge and Market experience in sport andor fashionlifestyle industry (sporting goods industry preferred) Well experienced in leading, managing, collaborating diverse teams in remote locations with proven track record
• Consumer-focused with range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets
• Advanced user of MS Office suite of products Experienced in both Cluster and Hub or Global organizations for more than 12 months Open to travel regularly within Emerging Markets and Global Head Quarter Requisite Education and Experience Minimum Qualifications: University degree in Business Marketing Minimum of 8-10 years equivalent professional experience, ideally in Sales andor Marketing Leading teams of 5 and more employees for more than 3 years Fluent in English At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.
  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.
  • COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other s abilities and talents.
  • Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

Keyskills :
ms office suitenet promoter scorestrong business acumenms officecrm strategymarket sharedigital agencybrand marketingbusiness acumenbrand activationsocial marketingcontent creation