VP Marketing

Job Description

VP MARKETING Location: Gurgaon, India Timings: 5:30 PM - 2:30 AM IST BlackBeltHelp is a leading provider of help desk products and services supporting Higher Education for past 7 years.With over 200 clients globally, BlackBeltHelp provides wide range of Product and Services to improve Help Desk administration and end user experience. Responsibilities: Develop and leverage powerful donor influencer networks to create a lead generation machine for the Development Department. Build the brand to drive awareness and clout so that our portfolio company is seen as a leader in the non-profit field. Execute expert business planning with strong bias to action Create specified centers of excellence as listed below. Establish Key Centers of Excellence. Expert Planning Business Strategy. Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels. Partner closely with the Development Department to create a solid plan to reach prospects that reflects segmentation, targeting and value proposition development Develop a marketing plan that reaches target segments quickly and effectively. Mobilizing the communications team to get the plan off the page- with efficiency and flexibility-measuring results and adjusting the plan to reach. Web Presence: Prospects see it, they get it, they love it, they give. Establish a best in class web presence that drives prospect engagement, and supports aggressive lead generation and awareness growth goals. Evaluate and enhance Blackbelthelps Search Engine Optimization to own key search terms and drive donors and supporters to the site:- Brand Building and Story Telling: Continue to develop and strengthen Blackbelthelps unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences. Ensure that the brand is strong and consistent in every marketing tactic, and that the Blackbelthelps story is communicated with drama, creativity and impact Lead the creation/ production of inspiring design, content and campaigns that builds the brand and drives prospects. Rally Blackbelthelps stakeholders around the brand; ensure brand standards are maintained across all channels. Awareness Building: Build awareness so that Blackbelthelp is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and love Blackbelthelp sure and manage recognition and clout so that Blackbelthelp is recognized for all the right reasons. Open Sourcing, Be a connector: Find, develop and leverage supporters who have time, money, expertise and connections. Leverage these relationships to broaden Blackbelthelps reach and impact so that we can do more with less. (i.e. Cause Marketing Partnerships., In-Kind Support, Celebrity Ambassadors, etc.) Stakeholder Communications: Mastermind and execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments. Design a prospect communication plan that motivates supporters to move up the giving ladder, increasing their levels of support over time. Required Skills Experience: Bachelors degree required. Masters Degree with a specialization in Marketing preferred. 10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends. 3-6 years of leadership experience with the ability to motivate and provide professional development to a team of 3 direct reports. A hands-on collaborative style of working is a must! - Experience building brand awareness and support internally. Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance. Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives. Advanced experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audiences. An understanding of all aspects of print material production; development and implementation of social media plans; and working with the press and other related media outlets. Knowledge of Microsoft Office and desktop publishing programs, Adobe Creative Suite programs, and an understanding of social media platforms,

Keyskills :
rec adobecreativesuite searchengineoptimization socialmedia webpresence searchengine brandbuilding leadgeneration brandawareness causemarketing microsoftoffice randingidentitymarketing dofsuccess