Business Development Manager

Job Description

bdm in guwahati**About Lilac Insights Pvt Ltd**_ Lilac Insights is the fastest growing organisation in the area of geneticand genomic testing & counselling services in the country. Headquartered inNavi Mumbai, with a total employee strength of 310+ FTEs, and a presenceacross 100 cities, and six labs - the Main lab in Navi Mumbai, two inBangalore, and one each in Chandigarh, Pune, Lilac Insights has one lab comingup in the near future in Kolkata._ _We offer genetic testing and consultative services to gynaecologists, foetalmedicine experts, paediatricians, oncologists and other healthcareprofessionals across the country. We have a client base of above 2550hospitals and medical establishments. Within a short span of 9 years, Lilac Insights has not only achieved aleadership position in the space, but has also has been continuously growingat 50% year on year and been backed by strong international equity investors,LI is poised to keep bringing cutting edge technologies in the area of genomichealthcare._** Business Development Manager****Reporting to: Regional** **Business Manager****Department: Repro Sales****Functional Area: Sales and Business Development****Location: Will specify separately****Travel Requirement in the role: 80%-90% of working days- On field job****** * **Operational Objectives** : * Understand and follow organizations Vision, Mission, Goals, Objectives & Culture * Understand and follow key success factors and business fundamentals * Attain Goals/Objectives related to companys short and medium term goals * **General Operations:** * Customer Profiling and Management * Key opinion leader(KOL) development and Management * Marketing Development activity (Continuous medical Education/ Education of Paramed and Pathologist) * Manage brand development and performance * Control expenses to meet budget guidelines * **Field Operation:** * Prepare action plans & schedules to identify specific targets & to project the number of contacts to be made * Making a plan of action, pre call preparations & maintain accurate sales reports either on daily, weekly or monthly basis * Call up and Fix appointment with KOLs and Doctors * Prepare presentations, proposals & sales contracts * Follow up for Meeting KOLs and Doctors * Manage account services through quality checks & other follow-up * Continuously build & maintain the database of prospects & customers * Ensuring the visits to the customers as per the norms of the organization. * Ensuring timely collection of sample from the doctor/hospital through operation channel partners * Ensuring timely delivery of the Reports to the assigned customers * Ensuring excellence in Customer service * Ensuring timely collection of the receivables from the market through support team/self * Making outbound collection calls in a professional manner while keeping and improving customer relations. * Collect customer payments in accordance with payment due dates. * Provide timely follow-up on payment arrangements. * Resolve client-billing problems and rescues accounts receivable delinquency, applying good customer service in a timely manner. * Mail correspondence to customers to encourage payment of delinquent accounts * **Administration:** * Providing timely market related feedback and competitors information. * Collect feedback of the customer once visited * Make a consolidated report of the feedback received and sent it to the reporting manager * Create and send accurate monthly reports. * Reports should indicate the following: Plan v/s achieved, reasons for any shortfalls, SWOT analysis, next month targets * Report submission by 7th of every month for the prior month.**Critical Competencies and focal areas:** 1. **Domain Knowledge:** Understands products, positioning, and market, Doctor/Customer Handling, Communication and Influencing. Communication has crispness, clarity; is vocal/written, professional, polite, assertive, empathetic 2. **Result Driven :** Achieves excellence through constant focus on results and processes, resources. Is able to balance all to achieve higher than sum of individual goals. 3. **Organized and Time Bound:** Exhibits self-management and time management, prioritization, is organised in thought and work, builds credibility through quick, clear and transparent actions 4. **Plans and Takes Accountability:** Exhibits the ability to plan, define a goal, the steps and resources needed to get there, plan for a fall-back option, builds buffers just in case, and takes accountability when a plan fails to deliver 5. **Self-Motivated and Persistent:** Ability to listen, respond with the interests of the other, veer the other to a desired answer or solution 6. **Professional Selling Skills and Rapport Building:** Is well versed, and can demonstrate good pitching, rebuttal handling, consulting and influencing, while also being adept at closing and maintaining good relations with the customer by seeing that customer needs are met. Interpersonal relationship building, network creation, stakeholder engagement **Mandatory Requisites:** 1. **Educational requirement** : BSc., B. Pharm, Biotechnology and equivalent Graduation 2. **Exposure of industry requirement** : Diagnostics, Medical, Healthcare, Pharma with 5 years of experience 3. **Willingness to work with all diversities** skillsHealthcare, Medical, 1.Educational requirement: BSc., B. Pharm, Biotechnology and equivalent Graduation 2.Exposure of industry requirement: Diagnostics, Pharma with 5 years of experience 3.Willingness to work with all diversities qualificationB-Pharma,

Keyskills :
account servicessales contractsselling skillschannel partnerstime managementbrand developmentprofessional mannerrelationship buildinggenetic testingbusiness developmentcustomer profiling