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Adobe Campaign / Braze Specialist

7.00 to 10.00 Years   Hyderabad   17 Jun, 2025
Hucon Solutions India PvtLtd
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 16 - 28 Lakh/Yr
IndustryOthers
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Job Title: Adobe Campaign / Braze SpecialistExperience Required: 7 10 Years Salary Range: 20 LPA 30 LPA Job Location: Hyderabad Employment Type: Full-Time | PermanentWe are hiring a highly skilled Adobe Campaign / Braze Specialist to design, implement, and manage cross-channel marketing automation campaigns. The ideal candidate will have strong hands-on experience with Adobe Campaign and/or Braze, a solid understanding of CRM strategy, and the ability to deliver personalized marketing communications at scale.Key Responsibilities:
    • Design and execute multi-channel marketing campaigns using Adobe Campaign or Braze
    • Develop workflows, segmentation, dynamic content, and automation logic
    • Integrate campaign tools with CRM, data platforms, and APIs
    • Manage campaign delivery, testing (A/B, multivariate), and performance optimization
    • Ensure data accuracy and compliance with privacy regulations (GDPR, CCPA, etc.)
    • Collaborate with marketing, product, and data teams to define audience strategy
    • Monitor KPIs and generate reports to drive actionable insights
    • Troubleshoot technical issues and perform regular campaign auditsRequired Skills:
    • 710 years of experience in Marketing Automation using Adobe Campaign (Classic or Standard) and/or Braze
    • Proficiency in SQL, HTML, and JavaScript for email templates and dynamic content
    • Experience in building event-based triggers, real-time notifications, and push/email campaigns
    • Knowledge of data integration (APIs, SFTP, JSON/XML) and campaign orchestration
    • Strong analytical skills with the ability to interpret data and improve campaign outcomes
    • Familiarity with customer journey mapping and lifecycle marketing
    Preferred Qualifications:
    • Adobe Certified Expert or Braze Certification is a plus
    • Experience with CDPs, customer segmentation platforms, or personalization engines
    • Knowledge of cloud platforms (AWS/GCP) and REST/SOAP APIs

Keyskills :
javascriptdata integrationsqlmarketing automationhtmlcampaigncdps

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