AMENA Marketing Services Tower Lead

Job Description

Bring your passion and talent to our stage and share our PepsiCo vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Winning with Purpose reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.Come join our Global Business Services (GBS) function that leverages our scale globally and strengthens and builds capabilities to fuel our growthWe are seeking a Marketing Services Tower to Lead the AMENA Marketing services organization, providing leadership to a 28-member team across Hyderabad Hub, Dalian Hub & Cairo Hub. The role will lead the AMENA agenda on Media, Digital, Data, Content & A&M with teams providing these Marketing services to 8 Business Units across AMENA. This role will interface with SVP, Category and Commercial, AMENA (LG8), Snacks and Beverage Category Leads in MEAPAC, India & China (LG4-LG7)as well as senior external stakeholders (AMENA/ global leaders of agencies and platforms).This role will be based in Hyderabad, India and will report to India Hub Leader.Qualifications/ Requirements Functional ResponsibilitiesProvide leadership to media leads to drive higher efficiency and impact of AMENA wide media spend of $325MM Lead the re-structuring / re-wiring of AMENA media agencies to map PepsiCo s new AMENA organization at the levels of Category leadership, BU category teams and marketing services teams in the 3 AMENA hubs Foster an environment of collaboration across the hubs, the BU category organization and the category leadership by working with key stakeholders Lead AMENA s relationships with PepsiCo s global and AMENA agencies on record as well as with key digital media platforms such as Facebook, Google, Twitter, etc. Drive the digital marketing transformation agenda in AMENA by providing leadership to digital leads and agencies Establish hub operations in Wave 1 and scale up hub operations in Wave 2 with additional geographies and verticals being added to the Hyderabad Hub Lead the A&M agenda for AMENA support, collaborate and significantly influence marketing category leads in their marketing investment decisions covering $157MM of AMENA non-working marketing spend Identify A&M productivity opportunities and lead initiatives to improve productivity of $730MM AMENA A&M, both on media as well on Non-working A&M Provide exceptional team leadership - with a focus on clarity of vision and direction, well defined roles and responsibilities, mentoring, development and retention to a 28 member team (end state) across 3 AMENA hubs Lead the marketing / digital capability agenda for AMENA in collaboration with Global Insights / Capability teams Lead comprehensive change management with category leads and BU category teams, facilitating complete integration of the Marketing Services Hub into the category and BU agenda Passion for understanding various consumer segments in markets and their media behaviours Strong collaborative & interpersonal skills with the ability to work across geographies, functions as well as manage internal stakeholders and external partners in a dynamic environment Very strong organizational and critical thinking skills Strong leadership and people development capabilities 15+ years of experience in advertising agency / media agency / media consultancy including significant experience managing media at a client business, preferably in CPG Mandatory proven track record of managing multi-country regional media operations (minimum 5 years) either at a client business or at a media agency Ability to craft a global vision for Media / Marketing services that balances short-term and long-term organizational objectives Experience leading teams within media / marketing services disciplines Bachelor s Degree in any disciple. Masters preferred. Exceptional communication skills and proficiency in English language Experience with optimization media, non-working A&M and Marketing Mix Modeling Pepsico Global AMENA Marketing Services Tower Lead (GBS) Hyderabad, India Marketing AMENA Marketing Services Tower Lead (GBS) Job Description Anonymized data is stored for redirects to the career site tracking successful searches leading to job applications in effort to measure effectiveness of partners in sourcing job candidates and job searches. We request use of anonymized data to improve your experience on our site.,

Keyskills :
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