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Area Sales Executive

8.00 to 13.00 Years   Hyderabad   24 Apr, 2021
GLOBAL CP
Job LocationHyderabad
EducationNot Mentioned
SalaryRs 5 - 8 Lakh/Yr
IndustryConsumer Durables / Electronics
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Key Responsibilities/Work Areas:1.Sales planning and Execution:

  • Firm up sales plans for the month/quarter/annum with RSM/Head of Sales
  • Ensuring right forecasting, volume/Value build up for the monthly numbers and clarity on Trade/marketing inputs
  • Communicating and aligning the plans with the Sales Team
  • Tracking and Monitoring of Sales plans on Daily/weekly basis
  • Monitoring Promo effectiveness on the SKU/brand (both Consumer/Trade Promo)
  • Identifying issues and the opportunities at Brand/Category level looking at internal and external trends.
2.Building Distributor Infrastructure:
  • Closely monitoring Distributor infrastructure and its effectiveness
  • Proactively building infrastructure blue print in line with sales growths and coverage objectives.
  • Identifying gaps in terms of investment, infrastructure and work out corrective actions.
  • Aligning large Distributors with JBP (Joint Business Plan) on all important business objectives for the City/Channel.
3.Driving Quantity, Quality of Coverage and POP Execution:
  • Continuous focus on increasing availability of our Products
  • Increasing Direct Coverage with right bench marks
  • Increasing Numerical Distribution by leveraging Channels
  • Driving sales efficiency metrics- ECO, TLS, Bills cut, LPB etc.
  • Understanding the new emerging trends in FMCG distributive Trade.
  • Implementing Channel programmes and Visibility drives
  • Monitoring all key brand Activities of the month/quarter at the POP
  • DSR effectiveness including key activities/programmes
  • Continuous focus on width and depth of our Brands as per the Channel spread
Global Consumer Products Private Limited4.Managing Customer
  • Distributor:
a) Providing Excellent service to the trade : PDP, Line Fillb) To manage his investments Stock, Credit and Claims management as per agreed norms.c) Quarterly ROI study and take corrective actions.d) Building and developing AW/Distributor Crew.e) Building relationsh Key Responsibilities/Work Areas:1.Sales planning and Execution:
  • Firm up sales plans for the month/quarter/annum with RSM/Head of Sales
  • Ensuring right forecasting, volume/Value build up for the monthly numbers and clarity on Trade/marketing inputs
  • Communicating and aligning the plans with the Sales Team
  • Tracking and Monitoring of Sales plans on Daily/weekly basis
  • Monitoring Promo effectiveness on the SKU/brand (both Consumer/Trade Promo)
  • Identifying issues and the opportunities at Brand/Category level looking at internal and external trends.
2.Building Distributor Infrastructure:
  • Closely monitoring Distributor infrastructure and its effectiveness
  • Proactively building infrastructure blue print in line with sales growths and coverage objectives.
  • Identifying gaps in terms of investment, infrastructure and work out corrective actions.
  • Aligning large Distributors with JBP (Joint Business Plan) on all important business objectives for the City/Channel.
3.Driving Quantity, Quality of Coverage and POP Execution:
  • Continuous focus on increasing availability of our Products
  • Increasing Direct Coverage with right bench marks
  • Increasing Numerical Distribution by leveraging Channels
  • Driving sales efficiency metrics- ECO, TLS, Bills cut, LPB etc.
  • Understanding the new emerging trends in FMCG distributive Trade.
  • Implementing Channel programmes and Visibility drives
  • Monitoring all key brand Activities of the month/quarter at the POP
  • DSR effectiveness including key activities/programmes
  • Continuous focus on width and depth of our Brands as per the Channel spread
Global Consumer Products Private Limited4.Managing Customer
  • Distributor:
a) Providing Excellent service to the trade : PDP, Line Fillb) To manage his investments Stock, Credit and Claims management as per agreed norms.c) Quarterly ROI study and take corrective actions.d) Building and developing AW/Distributor Crew.e) Building relationship for a long term partnership.
  • Trade:
a) Provides best in class service through our AW/Distributorb) Damage/Expiry stock managementc) Claim settlements as per the norms5.Building and Developing Team
  • People planning as per span and channel specifications
  • Providing right directions on execution, sales and process orientation
  • Regular Sales performance review and feedback
  • Identifying skill/competency gaps and working out Development Action Plansip for a long term partnership.
  • Trade:
a) Provides best in class service through our AW/Distributorb) Damage/Expiry stock managementc) Claim settlements as per the norms5.Building and Developing Team
  • People planning as per span and channel specifications
  • Providing right directions on execution, sales and process orientation
  • Regular Sales performance review and feedback
  • Identifying skill/competency gaps and working out Development Action Plans
,

Keyskills :
marketingclaimsecoemerging trendsconsumer productsretailperformance reviewprintbusiness developmenttargetpoproipdppromosales performancehisclaims managementbrandsalescredit

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