AVP, Digital Marketing Analytics (L 10)

Job Description

AVP, Digital Marketing Campaign Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH) and is responsible for delivering end-to-end project execution that includes analytic measurement and identification of actionable insights to drive the business along with website optimization through personalization analytics for various Synchrony websites. In addition, the role requires integration of personalization platform data with other Synchrony digital tools and drive adoption among key digital business stakeholders.This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. Were proud to offer you choice and flexibility.Essential Responsibilities:Independently work with multiple stakeholders to gather project requirements / inputs, develop solution approach, perform analysis and present insights with actionable recommendations to leadership teamsDesign, develop and execute analytical solutions for digital analytics functions using statistical tools like modeling, segmentation, and clustering on traffic data to increase customer penetration to e-commerce channelsOversee design, setup and measurement of A/B website tests across Synchrony platformsPartner with analytics implementation team to ensure personalization data processes are accurate and scalablePartner with Marketing COE and Platform Analytics teams to oversee/ guide adoption of Personalization AnalyticsProvide mentorship and guidance to team members as requiredPerform other duties and/or special projects/initiatives as assigned over and above aligned workstreamRequired Qualifications:Bachelor degree with minimum 5+ years of analytics experience, or in lieu of a degree, minimum 7+ years of analytics experience -- including3+ year of hands-on experience in SAS, SQL, R or Python and working knowledge of Data warehouse data structure and reporting2+ year of experience in leveraging digital channels and data to drive growth, preferable in financial services industry or digital agency1+ year of experience/good knowledge with statistical methodologies and confidence testsStrong working knowledge of digital analytics platforms such as Adobe Analytics Suits, Google Analytics and Personalization EnginesDesired Qualifications:Advanced degree preferredPrior experience using online behavioral data and analytics to drive growth in digital channelsHands-on experience in analytical techniques such as attribution modeling, A/B testing, design of experiment, and delivery of actionable recommendations based on resultsUnderstanding of credit card and consumer finance industry dynamics and P&LKnowledge of retail POS and merchant dataStrong inter-personal and communication skills, with ability to influence across cross-functional teamsDirect experience in site analytics, display advertising, paid search and affiliate marketingFor Internal Applicants:Understand the criteria or mandatory skills required for the role, before applyingInform your manager or HRM before applying for any role on WorkdayEnsure that your Professional Profile is updated (fields such as Education, Prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)Must not be any corrective action plan (First Formal/Final Formal, PIP)Employees who have completed 18 months in organization and 12 months in current role and level are only eligibleLevel 8+ employees can apply,

Keyskills :
saspythonsql