B2B Web Analytics Advisor

Job Description

Team is responsible for analytics and insights for Buyer and Seller platform of applications regarding:

• Platform Health-Speed and stability of entire ecosystems of applications supporting business.
• UX Improvement- customer online experience
• Engineering Launches and ROI, program benefit analysis
• Optimization of Revenue/Unit/Margin Run the Business
• Driving AI/ML programs and integration on website

We can t wait for you to discover this for yourself as an Advisor on our Data Intelligence team in HyderabadKey Responsibilities

• Utilize web analytics and digital optimization skills to support and grow engagements using tenets of digital analytics including conversion optimization, testing and content personalization.
• Help establish and/or translate business objectives into meaningful key performance indicators (KPIs) and metrics that help drive performance and influence strategic direction on a range of engagements and deliverable.
• Employ segmentation strategies, user pathing, funnel analysis and other enhanced data analysis techniques to identify relevant audiences, success/failure points alongside actionable insights.
• Utilize visitor behavior tools that allow for a better understanding of friction points that might be hindering conversion success (e.g. session recordings, heat maps, scroll maps, etc.)
• Review and analyze the qualitative data to further supplement the user experience and help zero-in on the most impactful and meaningful areas of potential.
• Based off analysis and research, work collaboratively in the ideation process to create data-driven hypothesis for ongoing website testing efforts to further enhance performance and insights.
• Synthesize and prioritize findings, from both quantitative and qualitative sources, to output optimization and/or testing roadmaps with proper test planning, strategic sequencing, and necessary statistical rigor.
• Create/execute measurement plans, with the necessary web analytics and testing platform configurations to measure and supplement analysis and provide insights that drive scalable learnings and success.
• Work alongside development team in the deployment, integrations and implementation of tests, tagging, etc.

• Create relevant performance dashboards to communicate results and insights to relevant stakeholders.
• Ensure that the analysis includes actionable insights that are appropriately calibrated and communicated to different levels and groups with the organization.
• Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments
• Assist in CBA calculation for project prioritization and quarterly ROI assessment of the launches during the period

Essential Requirements

• Education MBA/ degree in business administration or Bachelor s degree or higher in Engineering, Computer Science/IT, Applied Science, Math, Statistics
• 4+ year experience with 2-3+ years experience in web analytics, conversion optimization and website optimization
• Proven ability to analyze online behavior, envision future state, test hypotheses and synthesize facts and insights into concrete, actionable strategies and tactical plans
• Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), testing and personalization platforms (e.g. Adobe Target, Optimizely, Google Optimize, etc.)
• High level of competency in MS Excel
• Understanding of Cost Benefit Analysis and ROI calculation
• Experience in Big Data tools and skills including: Hadoop (Hive), SQL, R

Desirable Requirements

• Previous experience in web analytics in B2B domain
• Exposure to AB testing methodologies, using statistical techniques to measure performance
• Experience connecting data sets with APIs to enhance data analysis
• Experience in Splunk, Python
• Dealt with multiple stakeholders as part of work delivery, worked in large cross functional teams
• More advanced, statistical analysis techniques and data analysis

BenefitsWe offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities all to create a compelling and rewarding work environment.If you can analyze complex business problems and inform key decision-making, this is your opportunity to develop with Dell.,

Keyskills :
costbenefitanalysis bigdata costbenefit dataanalysis webanalytics testplanning businesscase bonusprograms userexperience uropeanw kscouncils keyperf manceindicat equalemploymentopp tunity me