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| Job Location | Hyderabad |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Cement / Building Material |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
Brand Manager will be responsible for managing all issues related to brand management including brand guidelines and promotional activities across platforms Above the Line(ATL), Below the line(BTL) and digital. He will evaluate the consumer responses and report to Managing Director.Duties and Responsibilities: Responsible for marketing function of Steel product. Set up a system so that the knowledge is updated regularly. Scout for co- branding and cross- branding opportunities and seize them effectively. Assist sales in achieving targets through customized promotional initiatives, wherever needed possible. Coordinate with the vendors for the promotional materials, website content etc. Review and edit existing promotional materials for marketing effectiveness, cross- selling implications and adherence to brand guidelines. Devise and manage field promotion budgets effectively while driving demand generation. Analyse, evaluate, plan and execute potential marketing strategies, programme and measure the effectiveness of these programmes. Keep an eye on competitor activities and marketing intelligence. Details the processes, collaterals and skill sets required for this structure.,
Keyskills :
marketing btl target generation sales targetachievement demandgeneration selling cout crosssell