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Brand Manager - Consumer Durables

7.00 to 12.00 Years   Hyderabad   17 May, 2023
Executive Search Associates
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Our client is a leading Consumer Durable company having its product reached globally, The total work force is more than 400 plus. They are looking for a Branding professional to be based at Hyderabad .Job Role : - The role will envisage you to identify of key markets and formulating strategies to increase brand visibility in India and also in International Markets.- Develop strategies for various product portfolios & plan relevant campaigns to improve brand health, retail visibility & product/business enquiries.- Market planning & research for development of new products & formulating promotional strategies for the same,. - Monitoring & evaluating marketing initiatives and campaigns for impactful execution.- Liaisoning and alignment with various regional teams and agencies for campaign execution and impact measurement.- Devising separate innovative strategies for reaching out to influencers and end consumers.- Coordinating with the creative (advertising) agency to develop various product, consumer and market led strategies and responsible for an end-to-end execution of the project.- Responsible for managing the media agency and working with them on media planning, monitoring & evaluation for various strategies developed across mediums such as tv, print, cinema, OOH & digital.- You will be responsible for all ATL & BTL communication on the brand including the brand or product-led collaterals for retail spaces.- Formulation of nationwide as well as market specific communication based on market research, dealer/retailer visits & need gap analysis.- Planning & allocation of various Point of Sale material for the retail outlets & ensuring effective distribution and display of the same.Important : You should have hands of experience in SEO /BRANDING / PRINT & TV Advertisement,

Keyskills :
atlmarketingadvertisingsalesmedia planningbrand management

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