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Central Team Adobe Campaign And Analytics Manager

4.00 to 9.00 Years   Hyderabad   18 Dec, 2019
ISB
Job LocationHyderabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Central Team - Adobe Campaign and Analytics Manager Responsibilities Job Purpose: To strategize and guide cross department Adobe campaigns. To be able to work with multiple departments and see how they can work in synergy with one another. Be able to manage the school level campaign calendar. To be able to define frameworks for Analytics dashboards and be able to come up with metrics that the departments should be looking at to derive value from the raw data. Should be able to construct a cost benefit statement for the campaigns run and taking the data from analytics dashboards.

  • Devise integrated marketing campaigns with the aim of acquiring and retaining customers.
  • Work on overall campaign strategy including cross sell / up sell campaigns, and building out multi- channel campaign ideas. Ability to implement campaign workflow orchestration, email delivery and implement customization in workflow activities.
  • Should have understanding of integrating Adobe campaign Analytics with at least 1 other marketing cloud products.
  • Should have good technical ability in implementing Campaigns independently.
  • Should have strong analytical bend of mind and in- depth data analyzing capabilities
  • Should also have experience with one or more other Adobe marketing cloud products like Dynamic Tag Manager, Target, Analytics, AEM Forms, etc
  • Should be adept with integration of CRM (and other such tools) with Adobe
  • Should be ROI driven, and day to day work should align with the KPIs as identified.
  • Experience in one or more of the following: digital analytics and optimization, statistical modeling, consumer insights, marketing analytics
  • Should have experience in optimizing and evaluating customer campaigns (i.e., segmentation, predictive response models, etc.) as well as a strong knowledge of online marketing and/or CRM best practices
  • Experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (GTM), A/B testing frameworks.
Skills and Qualifications Knowledge / Education Specific Skills Desirable Experience
  • Bachelor s in computer science or Related experience.
  • Prior experience in digital Campaign management and analytics tools.
  • To strategize and guide cross department Adobe campaigns.
  • To be able to define frameworks for Analytics dashboards and be able to come up with metrics that the departments should be looking at to derive value from the raw data.
  • Good aptitude and analytical thinking.
  • Great team player.
8 plus years in Digital Marketing, with 4 years of experience in on data analytics. ,

Keyskills :
analytics sql advancedexcel advertising android adobemarketingcloud socialmedia costbenefit adobeanalytics onlinemarketing computerscience googleanalytics digitalmarketing digitalanalytics consumerinsights commercialmodels technicalability

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