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| Job Location | Hyderabad |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Responsibilities:Build PamTen s digital marketing strategy, roadmap including budgetsOversee, Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistencyImproving the user experience on the company s website(Includes design, content, and usability)Measure ROI and KPIsManage, Measure and improve online content, considering SEO and Google AnalyticsFormulate SEO, PPC, CPC, Social Media, Email and Display advertising strategy for websites owned by PamTen and manage the execution of such strategy from start to finish.Forecast sales performance trends and act proactively to increase our market segmentLiaise with Product, Design and Sales Heads to increase client satisfaction through cohesive strategiesManage and Motivate the digital marketing team to achieve goalsMonitor competition and provide ideas to stand outStrong understanding of brand adherence and ability to establish processes towards an on- brand approach across the organization.Ability to effectively manage multiple projects/ tasks of varying complexities, meet deadlines and work well under pressure.Stay up- to- date with the latest digital technology developments and best practicesParticipate (speaking engagements, sponsorships, networking, display booths) in industry conferences and Meet- ups for effective networking and brand promotion of our productsResearch competition, investigate benchmarks and provide suggestions for improvementRequirement8 to 12 years of proven work experience in Digital marketing of which last 4 years in managerial role handling teamsDemonstrable experience in designing and implementing successful digital marketing campaignsStrong understanding of how all current digital marketing channels functionHands- on experience with SEO/ SEM, Google Analytics, CRM software, experience with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)Knowledge of UI/ UX, HTML, CSS and web design proceduresExcellent analytical and project management skillsStrong team management and communication (written and verbal) skillsHigh- level proficiency in MS Excel, PowerPoint, and WordEducation:Postgraduate in Marketing.Holding Certifications in Digital Marketing and technologies like Google Tag Manager, Google AdWords, Bing Ads, and Hub spot, and OMCA will be an added advantage.Additional Details ::Is Required,
Keyskills :
googletagmanager bingads socialmedia ds onlinecontent teammanagement brandpromotion userexperience googleanalytics digitalmarketing projectmanagement marketingstrategy oogleadw salesperf mance